Mindshare Canada names Jodi Kasten Managing Director, Digital

19 December, 2011

TORONTO — Jodi Kasten, an executive with more than 15 years of experience in marketing, communications, sales and digital media, was named Managing Director, Digital for Mindshare Canada, a new position.

The announcement was made today by Karen Nayler, president of Mindshare Canada. Kasten, whose appointment is effective immediately, will report to Nayler.

“The pace of Mindshare Canada’s growth, particularly in the digital area, combined with the increasing complexity and importance of this space led us to expand our leadership team and create this new position,” Nayler said. “Jodi is a great addition for us and her background and experience are a perfect fit for the job.”

In her new role, Kasten will be responsible for Mindshare’s entire digital services working directly with our client teams and clients to build effective digital communications plans and digitally integrated strategies.

Kasten joins Mindshare from The Weather Network, where she was Senior Vice President of Marketing. In this role, she built a strategic marketing plan and introduced innovative marketing techniques and disciplines to engage current audiences and capture new ones. Kasten also has extensive experience on the client side of the media/marketing relationship, holding senior executive marketing positions with Microsoft Canada, MSN, and SAP. While at Microsoft she worked in a variety of marketing and sales positions, most recently heading up online advertising sales.

She is a graduate of Brock University in St. Catharines, Ontario, where she received a Bachelor of Arts degree in Economics.

A photo of Jodi Kasten is available upon request.

Mindshare is a global media and marketing services network with billings in excess of $27.6 billion (source: RECMA). The network consists of 115 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

Laura Czaja
Associate Director, Corporate Communications
+1 212-297-7556

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