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JWT Shanghai wins China's Agency of the Year

13 December, 2011

SINGAPORE — JWT Shanghai was crowned Agency of the Year for greater China at Campaign’s Agency of the Year awards in Singapore, capping a stellar year of new business wins, awards and accolades for the agency’s Shanghai team.

Campaign also named JWT Shanghai’s Chief Creative Officer, Yang Yeo, as Creative of the Year for greater China ahead of last night’s awards ceremony, further underscoring the strong performance and creative leadership shown this year by the agency.

“This is certainly a honor, and a great tribute to the collective efforts of everyone at the agency. Other than the obvious and outstanding creative achievements; our performance in new businesses, our advancement in digital capabilities and our overall output for all our clients are simply superb,” said Donald Chan, CEO of JWT China.

JWT Shanghai has notched up a number of key ‘firsts’ for China’s ad industry, helping raise the bar in one of the world’s most important and competitive advertising markets. JWT Shanghai won the prestigious Grand Prix Lion for its “Heaven and Hell” ad campaign for Samsonite – the first-ever Grand Prix award ever awarded for mainland China. The team also won China’s first-ever Grand LIA, for the same campaign, at the London International Awards. Lo Sheung Yan, JWT’s North East Asia Executive Creative Director, was also selected by the Cannes Lions committee to lead the Outdoor ad jury in 2012– becoming the first ever jury chair from China in the history of Cannes.

In all, JWT Shanghai took home seven Lions at Cannes in 2011, and was the most awarded agency from Asia at the London International Awards. JWT Shanghai continued their winning streak, earning the Grand Prix at the LongXi Award, China 4As Award, and the triple Grand Prix at the Spikes Asia awards.

JWT Shanghai also landed several important new clients this year, including Haier, which brought our team on board as part of a key strategic branding exercise”, and Denizen, a youth-oriented Levi’s brand that has gone global with the “Fit Out, Start Up” idea generated by our Shanghai team.

“I’m extremely proud of our team in Shanghai – it’s so exciting to see the entire agency, and Yang, recognized for the wonderful work they’ve done. It’s really been a standout year for JWT Shanghai,” said Michael Maedel, President, JWT Asia Pacific. “China is more than a market for global clients – it has now become a global hub for creativity, fresh thinking and new ideas. I’m proud that JWT is standing front and centre as China’s ad industry takes it place on the global stage.”

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, has more than 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.

In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Cris Prystay
Asia Pacific Director of Corporate Communications
+65 6880-5134  

Judy Zhang
+86 13501993420

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