Olga Fleming joins Cohn & Wolfe as EVP, Managing Director, NY Healthcare
6 December, 2011
— Cohn & Wolfe (www.cohnwolfe.com
), a leading global communications agency, today announced the appointment of Olga Fleming
as Executive Vice President, Managing Director, NY Healthcare Practice. She will immediately assume a leadership role on select clients, develop digital strategies to support client activities, help mentor and develop talent and drive marketing and thought leadership programs across the US. She is based in New York and reports to Donna Imperato
, Chief Executive Officer.
With almost 20 years of experience, Fleming joins Cohn & Wolfe from Biosector 2, a Chandler Chicco Company, where she drove communications strategy for several of the world’s leading pharmaceutical companies, launching and supporting multiple brands in the US and abroad. Olga has also directed the integration of digital and social media into day-to-day client activities to help product franchises engage stakeholders worldwide through a variety of relevant communications channels. Olga’s past portfolio of clients has included Eli Lilly & Company, GE Healthcare Biosciences, GlaxoSmithKline, Novartis, Pfizer, UCB and Wyeth.
"Olga’s ability to identify insights and develop market winning strategies in the healthcare arena will bring critical value to our clients,” says Donna Imperato, CEO. “Her broad experience and leadership skills will help take the practice – already respected for groundbreaking work on some of the world’s most famous brands – to another level of strategic insight, effectiveness and market impact.”
Prior to her role at Biosector 2, Fleming was Senior Vice President at CPR Worldwide (CPR), a Fleishman-Hillard Company, where she managed teams in New York and London to execute multi-million dollar pharmaceutical communications campaigns that included worldwide affiliate involvement. At CPR, Olga led “Lilly Oncology on Canvas,” an international disease awareness campaign implemented in 43 countries that won the 2005 Gold SABRE Award for Best International Program. Olga also has financial, corporate and investor relations experience in the healthcare space, including being Founder and Principal at CPR Financial Communications (later acquired by Weber Shandwick). There she led shareholder communications, investment community outreach, financial media relations, symposia and advocacy relations and issues and crisis management for small to large capitalization biotech/biopharmaceutical companies.
"Cohn & Wolfe is at the forefront of healthcare communications, with a distinguished track record navigating an evolving global landscape," Fleming said. "I’m excited to join this talented team and help expand the agency’s offerings at a time when companies need both global solutions and market specific strategies to adapt to, and thrive within, a rapidly changing communications environment." About Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. In 2011, Advertising Age recognized Cohn & Wolfe’s independent-minded, entrepreneurial culture, naming it one of the “Best Places to Work in Marketing & Media.” The agency has more than 1,000 employees in over 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group. Contact
Cohn & Wolfe
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