Revlon consolidates media AOR at MediaCom

5 December, 2011

NEW YORK — MediaCom Worldwide, a GroupM agency within the WPP Group, has been awarded global media planning and buying duties by Revlon for all of its brands. MediaCom, which has been Revlon’s media agency-of-record since 2009 in the U.S. and Canada, will assume responsibility for all Revlon markets beginning January 2012.

The international appointment will be coordinated from MediaCom’s New York office. There was no account review leading to the consolidation.

“MediaCom has been a strong strategic partner for our brands in North America. We are excited to work with them in all of our markets to benefit from a consistent global approach,” said Julia Goldin, Global Chief Marketing Officer at Revlon.

“We’re honored and excited to be deepening and broadening our successful partnership with our friends at Revlon,” said Harvey Goldhersz, CEO, MediaCom North America. “We look forward to applying our current insights and client expertise to Revlon’s global business to drive powerful business wins for Revlon.”

“Our growing partnership with Revlon illustrates how the fantastic work being done at MediaCom U.S. has been driving success across our global network,” said Stephen Allan, MediaCom Worldwide Chairman and CEO. “We’ve already seen this being recognized officially, as our U.S. operations were a key contributor to our third consecutive win for Media Agency Network of the Year at last month’s M&M International Awards.” The M&M International Awards honor the best in multi-market campaigns.

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About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit

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About GroupM
GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About WPP
WPP is the world’s largest communications services group*. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 153,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit  
* By revenue

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