MediaCom acquires Brilliant Media
2 December, 2011
MediaCom has acquired Brilliant Media, buying the business and the assets with effect from the 1st December 2011.
The MediaCom Regional network will be further strengthened by the addition of the Manchester, Leeds and Birmingham operations.
The sale to MediaCom guarantees that Brilliant’s loyal customer base will continue to receive a high level of personalised service across all three offices. Additionally, they will now have the benefit of being part of the wider MediaCom network.
This transaction will be effective as of 1st December and all bookings from this date forward will be taken over by MediaCom. For media enquiries, please contact:
Chris Broadbent – Brilliant Media – +44 (0)161 827 1006
Paul Wheeler – MediaCom North - +44 (0)161 839 6600 About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $26 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit www.mediacom.com. About GroupM
GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.