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RKCR/Y&R appoints award-winning Toby Talbot as Executive Creative Director

1 December, 2011

LONDON — RKCR/Y&R is hiring Toby Talbot as its new ECD, one of the Southern Hemisphere’s brightest stars, currently the Group ECD of DDB New Zealand and Regional Creative Director for DDB Asia Pacific.

Joining as the replacement for Damon Collins, the outgoing ECD at RKCR/Y&R, Talbot will join Alison Hoad and Ben Kay in driving the agency to further success in 2012.

Toby has just been named ‘Creative of the Year for Australia/New Zealand’ by Campaign’s sister magazine, Campaign Asia and has been amongst the top three most awarded creative directors for the last eight years in Creative Brief’s annual Australasian CD rankings. He’s also ranked number one ECD over the past ten years on He has won a host of awards during his career. His personal tally includes two gold Lions, three silver Lions, and eight bronze Lions at Cannes, Gold One Shows, Gold Clios and Silver nominations at D&AD.

Aside from his evident creative talent, he has an innate understanding of how to build ideas and departments that are completely media neutral.

Mark Roalfe, the Chairman of RKCR/Y&R, said “We scoured the globe for the very best creative talent and were really excited to find Toby. The standard of the work he has led at DDB is fantastic, but most of all Toby is a very charming and down to earth chap. He's very Rainey Kelly in all his attitudes and I'm really looking forward to working with him to grow RKCR to its next level.”

Toby Talbot added: “Mark, Alison and Ben have a vision for the agency that is incredibly exciting. I have always admired Rainey Kelly from a distance. They have an enviable client list that keeps growing. Mark, as the one constant in their success, has nurtured a strong, entrepreneurial and above all, creative culture. Under his leadership, RKCR has consistently done great work that works, and for their biggest clients too. I want to build on the momentum that is already there to take the agency to the next level. There are huge gains to be had by opening up new channels and working more fluidly. I just can’t wait to get into it.”

Talbot has taken DDB in New Zealand from strength to strength delivering a string of award winning work including numerous campaigns for Sky and VW and “The one that got away” for the Coast Guard Institute (see links below for examples of work) while also steering it to win three Campaign Brief agency of the year titles in the past four years. As ECD of DDB NZ, the agency has won major awards at all the big shows in the last five years and is now one of the top five offices globally in the DDB network. Toby has been instrumental in merging direct, digital, design and PR divisions into one integrated offering.

About RKCR/Y&R
RKCR/Y&R is a full service creative advertising agency.

Clients include M&S, Warburtons, Virgin Atlantic, Lloyds TSB, BBC, Revlon and Land Rover across both national and global markets.

RKCR/Y&R is the UK’s most awarded creative agency for effectiveness with wins across IPA, Marketing Week Effectiveness Awards and Marketing Society Awards covering both the private and public sectors. The 2010 Gunn Report ranked them the No.1 most creative UK agency and 5th worldwide.

In 2010 RKCR/Y&R won its second BAFTA for its BBC Winter Olympics trail – the only creative agency to have been awarded by BAFTA.

For more information, please visit  

For further information please contact:
Propeller Group
Noel Bussey  

Luci Herring  

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