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Bindu Sethi joins JWT India as Chief Strategy Officer

1 December, 2011

DELHI — Bindu Sethi will rejoin JWT India as Chief Strategy Officer, a move that further bolsters the senior leadership of the agency’s India operations.

Ms. Sethi brings a wealth of regional and national experience from both the advertising industry and the corporate sector to the table. Ms. Sethi was most recently the Asia Pacific Strategy Planning Officer for Grey Group, where she worked with a wide range of clients, including GSK, Honda, Reliance Communication, Britanna and Fererro. Previously, she served as Grey India’s National Planning Director, and National Planning Director for JWT India. In between those roles, she worked for Hindustan Lever Ltd. (Unilever) as General Marketing Manager – Innovation, on their hair care business.

The Indian market is becoming increasingly complex. Choice has a whole new meaning for the consumer; the strategic challenge is high, says Ms. Sethi. A smart perspective and smarter ideas can unravel the complexity. It is the creative solution that then finally dissolves complexity and resolves the choice conundrum for consumers. Joining JWT puts me in a position to take on these marketing challenges.

Bindu is extremely talented and I am delighted to have her back on board, said Michael Maedel, President of JWT Asia Pacific. She brings depth, experience and insight to this critical leadership role. Given India is an increasingly important market for many of our global clients, this appointment is both vital and timely.

JWT India has actively invested in new senior talent in recent months to help scale up the level of services provided to current and future clients. JWT hired creative heavyweight Bobby Pawar as its Chief Creative Officer and Managing Partner for India in November. Earlier this year, the agency hired Sanjeev Bhargava as Managing Partner in Delhi and Max Hegerman as head of digital.

We are moving decisively to build our bench strength, and bringing Bindu into this role is an important part of that strategy, says Colvyn Harris, CEO of JWT India. We are pleased to have Bindu back in the fold. We know from experience that she’s a valuable asset, and she’s gone on to grow her skills at the national and Asia Pacific level. Now she brings all that experience back to us, and our clients.

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, has more than 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.

In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

Cris Prystay
Asia Pacific Director of Corporate Communications
+65 6880-5134

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