Joule expands operations to the West Coast
25 August, 2011
Announces Long-Term Relationship with Paramount Pictures; Hires Industry VeteranNEW YORK
— Joule, a WPP agency and global leader in mobile marketing, has recently expanded operations to the West Coast. The newly opened office is located at 5700 Wilshire Boulevard in the heart downtown Los Angeles.
This strategic expansion is due in part to Joule’s recent win of Paramount Pictures’ mobile account. Joule will service Paramount’s mobile marketing needs from the new office, including the creation and execution of integrated mobile campaigns to support the theatrical release of their motion pictures. Joule will collaborate on the account with MEC, Paramount’s global media partner.
To manage the West Coast operation and lead the Paramount account, Joule has hired industry veteran Greg Crockart as Group Account Director. For the past 10 years, Crockart’s career has focused exclusively on mobile marketing in the US and Europe. He most recently served as the Managing Director of US Operations for Buongiorno Digital.
“Expanding our geographic presence allows us to bring the mobile marketing expertise of our global network to our clients in local markets,” said Michael Collins, CEO, Joule. “Paramount, a true pioneer in mobile marketing, is an ideal partner for Joule’s West Coast expansion and we are thrilled to have the opportunity to play a role in their marketing efforts.” About Joule
Joule is a full-service international mobile marketing agency that works with many of the world’s best known brands. Launched in 2006, the agency provides its clients a full range of mobile marketing services from campaign strategy through implementation and measurement, and has the ability to execute campaigns across all mobile channels. Joule is part of WPP Group (NASDAQ: WPPGY) and resides within tenthavenue, WPP’s agency network dedicated to delivering specific audiences and outcomes to clients.