Bates wins big at regional activation awards, PMAA

9 August, 2011

Activating brands to engage with consumers, start new conversations and build preference

ASIA PACIFIC — Bates has come up trumps at the 2011 Promotion Marketing Awards of Asia, “The Dragons of Asia”, winning two Golds, two Silvers and the prestigious Best in Country award.

The campaigns are now being adjudicated by the MAA GLOBES International Judging Panel, against the Best of the Best in Promotion Marketing from Australia, Brazil, Canada, Ireland, Israel, Japan, New Zealand, Russia, UK and the USA. The MAA Globes is the industry's leading international recognition benchmark for the world's most outstanding marketing campaigns.

Bates Vietnam was awarded “Best in Vietnam” for the second year running, in addition to winning one Gold, one Silver and an Order of Merit for its campaign for Heineken, “Creating a national phenomenon in Vietnam.”

This year’s win makes it the first time an agency from Vietnam has won a Gold Dragon for two years in a row. Last year, Bates was the first agency from Vietnam to win a Gold Dragon and a Gold MAA Globe. ( Campaign video can be viewed here: )

Bates India on the other hand, won a Gold, a Silver and an Order of Merit, for its multi-award winning campaign for Virgin Mobile – “Indian Panga League”. This latest win adds to a list of prestigious creative and effectiveness awards including the Yahoo! Big Idea Chair, Effies, Spikes Asia and the Digital Media Awards. ( Campaign case video can be viewed here: )

In the Philippines, Bates was awarded an Order of Merit for its campaign for HSBC Red Mastercard, "If the shoe fits", in the “Best Activity Generating Short or Long Term Brand Loyalty” category. Bates was one of the three agencies recognized at the PMAA.

For details, download the press release PDF (below)

About Bates 141
Bates 141 is the world’s largest Asia-devoted marketing communications network. Bates 141 is part of WPP, one of the world’s leading communications services groups. Bates 141 is located in 11 countries across Asia Pacific.

Bates 141’s regional clients include among others, Accor, Café De Coral, Cheung Kong, Diageo, Fiat, Finnair, Four Seasons Hotels and Resorts, General Mills, Heineken, HSBC, LG, Max Bupa, MTV, Pizza Hut, Sampoerna, Shanghai General Motors, Ultrajaya, Unilever, and Virgin Mobile.

For more information, please contact:
Desiree Lim
Marketing Director
Bates 141 Asia Pacific
DID: +852 2283 3510

Web site: 

Acrobat Document bates141_pressrelease_awards_aug11_guidf470b8cf2ac.pdf

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