Cohn & Wolfe’s Steve Bonsignore named to PRWeek’s “40 Under 40”
2 August, 2011
NEW YORK —
Steve Bonsignore, senior vice president and head of Cohn & Wolfe’s U.S. Sports Marketing Practice, has been named to PRWeek’s “40 Under 40,” an annual ranking of the communications industry’s 40 most accomplished PR professionals under the age of 40. His selection marks the fourth consecutive year that Cohn & Wolfe has been represented on the list.
Bonsignore, 33, founded Cohn & Wolfe’s sports marketing specialty in 2008 and has been instrumental in laying a strong foundation for growth. Over the course of his 11-year career at Cohn & Wolfe, he has driven brand-building initiatives that have set the standard for clients such as Nike, GM (Buick), Valvoline, Intel and 3M—often pushing brands into new spaces and new markets. His recent work to support the 2011 launch of the Buick Regal resulted in innovative campaigns such as “The Regal Remix,” which was celebrated with industry honors including a Gold SABRE in the Special Event category and a Silver Anvil Award of Excellence.
Commenting on Bonsignore, PRWeek’s editors said: “Steve Bonsignore is a PR professional who pitches and plays like he's in the major leagues. And he is. At Cohn & Wolfe, his business home for nearly 12 years, Bonsignore established the agency's sports marketing practice. He now manages the sports efforts, advises clients about their relationships with athletes, sports leagues, and personalities, and counsels brands aiming to connect with fans. He also steps up to the plate for non-sports clients... and, characteristically, hits it out of the park for them, too.” “Steve’s ability to deliver innovation and drive results for brands makes him a standout talent,” said Donna Imperato, Cohn & Wolfe CEO. “We rely on strong leadership like Steve’s and this award is further recognition of our continued commitment to nurturing star talent.” About Cohn & Wolfe
Founded in 1970, Cohn & Wolfe is a global communications agency driven by a culture of innovation. We build brands and corporate reputations through an uncompromising commitment to creativity. And our strategic approach unearths fresh, relevant insights leading
to communications solutions that deliver measurable business success. Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world—clients who crave a deeper, more dynamic connection with their customers and stakeholders. The agency has more than 1,000 employees throughout more than 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.