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Burson-Marsteller adds senior counsel

21 April, 2011

SYDNEY — Burson-Marsteller (B-M), a leading Australian public relations and communications consultancy, today announced that Fiona Tigar has joined the company as Senior Counsel with a remit on driving new business. Fiona will work across the organisation, but with a focus on the pharmaceutical and consumer healthcare industries.

Market Leader of B-M Australia, Brian West, said that; “This is an exciting time for B-M, we are entering our third year of strong growth, winning new business and searching for impressive staff across all sections of the business. Our clients value the experienced and wise counsel we bring to the table and Fiona’s appointment follows that proven strategy.

“Fiona has a great reputation, and her experience and knowledge of the healthcare sector will have a real impact on our business and ensure we keep growing. Fiona also knows that superior tactical delivery for a client underpins any great strategy,” he said.

Fiona has previously held general management and director positions within international public relations agencies in Sydney and London, as well as leading internal communication departments within global pharmaceutical companies, AstraZeneca and Roche.

With over 25 years in the public relations industry, Fiona brings additional depth of experience and expertise to the well established B-M team, cementing its position as a leader in strategic and impactful public relations.

Fiona is delighted to be working with such a smart and switched-on team at B-M. “This is an exciting time in the evolution of public relations, particularly for the pharmaceutical industry, and clients need intelligent and courageous practitioners to help them navigate the challenges and opportunities they face.

“I have always greatly admired B-M as it has been leading the PR industry for decades. B-M’s evidence-based approach delivers real results for clients which I have experienced first-hand from inside the agency in the 90s, to having them as my agency when I was client-side,” she said.

About Burson-Marsteller
Burson-Marsteller Asia-Pacific ( is the leading consultancy for organizations communicating in Asia-Pacific and internationally. With a presence in the region dating back to 1973, Burson-Marsteller Asia-Pacific today includes 31 offices and affiliates in 16 countries integrated seamlessly into a global network operating in 98 countries. Our Evidence-Based approach to communications provides our clients with effective, data-driven programs delivered through multiple channels and focused on tangible, measurable results. Our team of more than 600 professionals offers a powerful combination of local knowledge, sector expertise and global communications reach.

Burson-Marsteller (, established in 1953, is a leading global public relations and communications firm. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network.

For more information, please contact:
Brian West
Market Leader, Australia
Burson-Marsteller Australia
Tel: +61 2 9928 1500

For further information follow @BMaustralia

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