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Ogilvy & Mather Advertising win PrimeCredit in Hong Kong

20 April, 2011

HONG KONG — PrimeCredit Limited, a well-known financial institution in Hong Kong, has engaged Ogilvy & Mather Advertising (O&M) to help launch its major campaign of 2011 in Hong Kong.

Ogilvy & Mather Advertising is tasked to handle through-the-line advertising, including TVC, print, outdoor and some below the line items for the campaign.

‘Ogilvy & Mather Advertising Hong Kong is renowned for its strategic advice. We are impressed by the creative thinking from O&M that they went beyond simply answering our brief. We believe that the campaign will bring our brand to a much higher level,’ said Emily Chow, Head of Marketing, PrimeCredit Limited. ‘Its deliverables and outreach are far more than we would expect.’

‘We are excited to work with PrimeCredit,’ said Gladys Wong, O&M General Manager. ‘The client has been very succinct in sharing the challenges that the brand are facing and we are confident that our strategy will meet the brand’s needs.’

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit

About PrimeCredit
PrimeCredit is a wholly-owned subsidiary of Standard Chartered Bank (Hong Kong) Limited providing a variety of financial products and services ranging from personal loan, credit card, mortgage to fixed deposit services. Being one of the leading financing companies in Hong Kong with over 30 years of experiences in the industry, PrimeCredit has been committing to professional financial consultation and tailor-made solutions. For more information, visit .

Press contact:
Amy Tam
Corporate Communications Manager, Ogilvy Hong Kong
Tel: +852 2884 8247

Acrobat Document ogilvy_pressrelease_primecredit_win_apr11_guid5b07.pdf

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