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David Herbert named Executive Chairman of The PBN Company

20 April, 2011

Bernard Sucher and George Oganov Join Board of Directors

WASHINGTON DC and MOSCOW — The PBN Company announced today that David Herbert, one of the City of London’s top investment bankers and emerging markets specialists, has joined The PBN Company as Executive Chairman. He will lead the firm’s
Board of Directors, and also act as counselor to the firm’s regional and international
strategic communications clients in Russia, Ukraine and Kazakhstan.

Herbert recently concluded a highly successful 21‐year career in investment banking,
leading Barings’ and then ING’s Emerging Europe Corporate Finance business, where he
simultaneously held the position of Head of International Corporate Finance. He created
and headed corporate finance teams in London, Moscow, Kyiv, Warsaw, Bucharest and
Almaty and was involved in the lead management of numerous milestone IPOs, including
MTS, Wimm‐Bill‐Dann, CIB, Apteka 36.6, Kernel, KazakhGold and Exillon Energy. Herbert
also had a distinguished career in the oil & gas industry, serving in senior executive
positions for BP in London and Asia throughout the 1980s.

PBN also announced today that George Oganov, an entrepreneur and top adviser to Basic
Element owner Oleg Deripaska, and Bernard Sucher, senior investment banker and
emerging markets financial expert, have joined The PBN Company’s Board of Directors.

Oganov sits on the Boards of several successful media, technology and medical companies
in Canada and Russia. He is also a member of the Oversight Committee of the Canada
Eurasia Russia Business Association (CERBA). Previously, he served more than 15 years in
the Soviet and Russian Foreign Service, including as Counselor for Press in the Soviet and
Russian Embassy in Washington DC. Oganov also led Presidential Press Advance on a
number of Mr. Gorbachev’s state visits in the 1980s and early 90s.

Bernard Sucher has more than 18 years in leadership positions in Russia’s financial
services industry. From 1993‐2002, he helped found and build Troika Dialog, one of
Russia’s most successful investment banks. He served as Chairman of Alfa Capital, one of
Russia’s oldest asset management companies, and as Country Head for Bank of America
Merrill Lynch. He is currently a Director at Aton, a leading Russian investment group.

“David Herbert’s long experience as a banker and top executive in the emerging markets
adds tangible value to PBN’s growth initiatives throughout the CIS and to client sectors
served by the firm, including energy, telecoms, pharmaceuticals and the banking and
financial services,” said PBN CEO Peter Necarsulmer. “David’s years of service as a PBN
board member make David exceptionally qualified to serve as Executive Chairman.”

“I look forward to leveraging the skills and judgment I have developed in investment
banking and the energy industry for the benefit of The PBN Company and its clients,” said
Herbert. “I have been impressed by PBN’s performance while serving on the Board, and I
am enthusiastic about guiding the firm’s next stage of development and further building
on The PBN Company's outstanding track record in corporate reputation management,
government relations and financial communications.”

Other independent members of the firm’s Board of Directors include Robert Sheppard, a
30‐year veteran of the oil & gas industry; Sir Andrew Woods, former British Ambassador
to the Russian Federation; and Igor Yurgens, Chairman of the Institute of Contemporary
Development. Representatives of WPP, a strategic investor in PBN, are Executive Vice
President Howard Paster and Andrew Scott, Director of Corporate Development. PBN’s
shareholders and management are represented by CEO Peter B. Necarsulmer, President
Susan A. Thurman, and Senior Vice President Myron Wasylyk who heads the firm’s
Ukraine office.

Moscow: Evgenia Shipova
+7495‐775‐0077 office

Wash DC: Amanda Lahan

London: Laura Citron

Kyiv: Myron Wasylyk

Almaty: Inna Lebedeva

Established in 1983, The PBN Company is the leading international strategic communications firm specializing in Russia, Ukraine, Kazakhstan and other markets of the former Soviet Union. PBN provides government relations and public affairs, corporate and crisis communications, and financial communications services to blue‐chip global corporations and market‐leading Russian, Ukrainian and Kazakh companies. Headquartered in Washington DC, the firm maintains full‐service offices in Moscow, Kyiv and Almaty. WPP, the world’s largest communications services group with annual revenues of about $15 billion, is a 49.9% strategic investor in PBN.

PBN’s clients include international corporations such as Abbott Labs, Apple, BP, Bank of America Merrill Lynch, Cargill, Citi, Dolby, Emerson, John Deere, KPMG, Merck Serono, Nord Stream, NYSE Euronext, Pfizer, Platts, Rockwell Collins, Statoil, UniCredit Securities, Unilever, U.S. Department of The Treasury, Visa and Xerox. Leading clients from the region include: Akrikhin, Avangard, Chagala, DAMU, Ferrexpo AG, Institute of Contemporary Development, MegaFon, MTS, Renaissance Asset Management, Skolkovo Foundation and Ukraine’s Export‐Import Bank.


Acrobat Document pbn_pressrelease_herbert_apr11_guid58f6c829fa18456.pdf

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