JWT Singapore and XM-Asia creatives win MediaCorp Young Creatives Competition
8 April, 2011
— JWT Singapore creative, Karan Dang and XM-Asia creative Celeste Ang have won the MediaCorp Young Creatives Competition in the print category and will be one of two teams who will be representing Singapore in the Young Creatives Competitions at both the Cannes Lions Advertising Festival in June and Spikes Asia in September this year.
After a decision that involved a stiff selection process with a shortlist of 22 teams, Karan and Celeste were chosen as MediaCorp’s Young Creative winning team in the print category for their campaign for UN Women.
The competition gave teams 48 hours to conceptualize and design an ad campaign for client The Singapore National Committee for UN Women, to educate the public about sex trafficking of young women and children in Singapore and around the region. The final portfolios were judged on 22 March by a panel of prominent players in the local ad industry. An award show was held on 7 April when the winning teams in the print and film categories were announced.
Karan and Celeste’s accolade is another display of how together, JWT and XM are delivering an unmatchable offering of creative excellence. The pair have never worked together before, but the enthusiasm and determination of this duo has won them an all expenses paid trip to Cannes Advertising Festival in France and a spot at Spikes Asia in Singapore where they will compete with teams from around the world to crack a creative brief which will be judged by the festival juries. The winning team will receive an award at the end of the festivals.
Corinne Chong, MediaCorp's vice-president of Marketing Communications, Group Marketing and Sales Planning, said: “MediaCorp is extremely supportive of our young creative talents. The MediaCorp Young Creatives Competition is organized to provide a platform for our young creatives to pit their skills on a global and regional scale. The winning teams will definitely find it a rewarding and enriching experience in competing with their international peers in both the Cannes Young Lions and Young Spikes competitions.”
Congratulating the winning duo, Guan Hin Tay, Regional ECD, JWT South East Asia said: “We are extremely proud of Karan and Celeste for beating out 22 teams to win this competition. This is a great demonstration of how the JWT/XM integrated model allows us to bring the best people together. We will be cheering them on as they embark on an opportunity of a lifetime in Cannes and Spikes.”About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). About XM
Since its 1995 birth, XM (www.xm-asia.com) has been Asia’s leading pioneer digital agency. Besides winning the most professional awards, the agency’s mantra is to deliver optimised digital experiences and strategies that enable their clients to build deeper consumer conversations with maximum ROI.
To accomplish this, XM delivers a full range of proven digital marketing and technology consulting services. These range from business intelligence to platform development, consumer insights to user experience, rich internet application development to social media management and data analytics to channel optimisation.
XM clients include Economic Development Board, HP, Nokia, MasterCard, Diageo, Royal Caribbean, Malaysia Airlines, SAP and Singapore Tourism Board. XM Asia is part of the WPP group.