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Pfizer chooses MEC Philippines for media planning and buying

30 September, 2010

MANILLA — MEC Philippines,, announced today that they have been appointed by Pfizer to handle all their on- and off-line media planning and buying.

The appointment is effective immediately and the assignment includes the following brands: Centrum, Stresstabs, Clusivol, Robitussin, Advil, Dimetapp, Caltrate, Loviscol, Fibrosine and Chapstick.

Malu Vasallo, Managing Director, MEC said “We are proud to have demonstrated to Pfizer that integrated planning and buying across all channels is without question the most effective way to actively engage consumers. I am delighted for all of the MEC team that we have been awarded this business, it’s a life changing win for the agency.”

For more information, please contact:
Nathalie Haxby, MEC
T: +44 20 7803 2319

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands.
Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at

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