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Mediacom appoints new Universal Music Global Client Director

20 September, 2010

MediaCom has appointed Steven Abraham as Global Client Director of its recently secured Universal Music account. Steven, who will be based in MediaCom’s worldwide headquarters in London, will lead a specialist team tasked with coordinating Universal Music Group’s European planning and buying activities.

Universal Music, the world’s largest music company, appointed MediaCom in January 2010 to handle its media planning and buying across Europe, following an extensive review. The media agency has handled the Universal Music account in the UK for the past 20 years, and is now responsible for all European markets including Germany, Italy, Spain, the Netherlands, the Nordic region and Central and Eastern Europe.

Steven joins MediaCom with a wealth of experience in the entertainment sector, having spent four years as Senior Director of International Media at Universal Pictures International. Prior to that, he was at United International Pictures. Of his appointment, he said: “For anyone working in entertainment oriented communications planning, music represents the ultimate challenge. Working with the team at MediaCom on the Universal Music Group business was just too good an opportunity to miss.”

Steven will support Fraser Riddell, Global chief Business Development officer, during a handover period. Fraser said: “We are delighted to have Steve on board and are confident that he can help us provide an outstanding level of service for the client. Universal Music Group is the world’s largest music company and one of the world’s biggest advertisers and Steve’s knowledge of the entertainment industry will ensure that we provide them with the very best results.”

Universal Music’s artist roster spans every genre of music and includes such superstars as U2, lady Gaga, Elton John, Mariah Carey, Take That, Eminem, Rihanna and Black Eyed Peas. Its other breakthrough artists include Justin Bieber, La Roux, Florence and the Machine and Drake.

For media enquiries, please contact:
Joanne Brenner + 44 (0) 207 158 5770

About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $26 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit

About GroupM
GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

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