Robert Bosch Healthcare taps GCI Health as Agency of Record
9 September, 2010
— GCI Health, a healthcare public relations agency specializing across all healthcare sectors, has been selected by Robert Bosch Healthcare, Inc., a leader in telehealth systems, as its public relations agency of record. The partnership is intended to further drive the Company’s visibility in the telehealth arena and raise awareness of the critical need for widespread adoption of its telehealth technology, including Bosch’s market leading Health Buddy® Telehealth System and VitelCare™ product line.
Bosch’s telehealth systems connect chronically ill patients at home with their healthcare providers by facilitating remote monitoring of their health status and promoting patient education and self-care. The business will be serviced out of GCI Health’s growing San Francisco office, which has significant experience in the emerging telehealth area, as well as expertise in healthcare and technology and an ability to work with companies in evolving markets around the world.
“GCI Health demonstrated an immediate grasp of the opportunities of using public relations to differentiate our brand and advance the adoption of telehealth in the United States,” said Suneel Ratan, director, marketing, communications and reimbursement, Robert Bosch Healthcare. “We look forward to working with GCI Health to further the dialogue around how telehealth can address many of the current challenges facing our healthcare system.”
“With the increasing demands on America’s healthcare system and subsequent health information technology requirements, organizations across the healthcare spectrum face increasing difficulties navigating today’s changing post-reform landscape,” said Wendy Lund, chief executive officer at GCI Health. “Our team in San Francisco is excited to utilize its experience to help further advance Bosch Healthcare’s leadership in this fast moving telehealth industry.” Contact
Susan Pagano, GCI Health
+1 917-623-2390 Susan.firstname.lastname@example.org About GCI Health
GCI Health is a forward-thinking healthcare public relations agency powered by ‘best-in-the-business’ professionals and the only WPP company that specializes in healthcare public relations. With over 60 professionals in offices in New York, Los Angeles, San Francisco, San Diego, Atlanta and the U.K., GCI Health offers clients an accessible senior level leadership team, A to Z healthcare experience, a commitment to “beating” client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider’s knowledge of high science, healthcare informatics and technology, digital health strategy, crisis management, patient advocacy and consumer activation, GCI Health’s focus on delivering results is unrelenting and second to none. For more information, please visit www.gcihealth.com
. About Robert Bosch Healthcare, Inc.
Robert Bosch Healthcare Inc. is a fully-owned subsidiary of the Bosch Group providing innovative telehealth systems. The product spectrum ranges from patient terminals, through fast and secure transmission of health data (vital parameters), to comprehensive evaluation software for healthcare professionals. Bosch Telehealth strives to improve diagnostics and treatment with systematic patient involvement. Bosch Telehealth supports healthcare professionals at clinician and patient interfaces, as well as funding bodies, in providing enhanced and regular care services for patients with chronic conditions, allowing them to lead happier and healthier lives thanks to continuous healthcare monitoring in their own home environment. For more information, go to www.bosch-telehealth.com
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion euros (roughly $53 billion) in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries; including sales and service partners, Bosch is repre¬sented in roughly 150 countries. The company’s worldwide development, manufacturing, and sales network are the foundation for growth. Each year, Bosch spends more than 3.5 billion euros ($4.8 billion) for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial. In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy and healthcare products. Having established a regional presence in 1906, Bosch employs over 20,000 associates in more than 70 locations, with reported sales of $7.3 billion in fiscal 2009. For more information, visit www.boschusa.com