Performance marketing agency QUISMA opens new European offices
9 September, 2010
— QUISMA, Germany's leading performance marketing agency is opening offices in eastern and western Europe thus driving its ambition to be the number one performance network in Europe.
Besides the already successful offices in Munich, Hamburg, Düsseldorf and Frankfurt, as well as offices set up in Vienna and Zurich 18 months ago, QUISMA continues to accelerate its international business. The focus in Eastern Europe is on Poland and the Czech Republic and in Western Europe, on the Netherlands, France, Spain and Italy. QUISMA is driving the requirement of transparency in conjunction with a performance based pricing model. QUISMA will become a stand-alone network within GroupM. "Hub and Spoke" as a recipe for success
The general approach of the international agency network is the idea of "Hub and Spoke" with which QUISMA has gained very good experiences for a long time. The ability to deliver bespoke services on the ground with the benefits of central co-ordination. The QUISMA services offered on-site are all clearly performance based with display, search and affiliate marketing, whereby the concentration on performance display advertising lies with a specialisation in retargeting.
"Online business doesn't stop at national borders, so we want to expand further with new offices in eastern and western Europe and this also means we can be closer to our increasingly international client base“, explained Ronald Paul, QUISMA CEO. "With this step we are installing the QUISMA brand all over Europe and responding to the ever increasing significance of the performance sector in the media business. So as a group, we are the best equipped for the digital marketing business of the future.“
“The ability to offer our clients not only bespoke Performance Marketing in the various countries in EMEA but to also offer a pan-European solution where appropriate will be a real competitive advantage” said Rupert Day; Global Chief Operating Officer of GroupM. About QUISMA
The complete service provider QUISMA is the leading online marketing agency in Germany. The company based in Munich was founded in 2001 by CEOs Ronald Paul und Norman Nötzold and in March 2007 it became part of GroupM (Maxus, MEC, MediaCom, Mindshare and Kinetic). The range of services includes all disciplines of performance marketing, from search engine marketing and optimising search engines, affiliate marketing and performance-based banner advertising to conversion optimisation. QUISMA provides expertise as a larger digital service provider with cross-links to classic media planning.
Over 100 employees work at the offices in Munich, Hamburg, Düsseldorf, Frankfurt, Vienna and Zurich for well-known clients such as Expedia, PUMA, Coca-Cola, DELL and Targobank. ABOUT GROUPM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, Mindshare and Kinetic. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. About WPP
WPP is the world leader in communication services. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing. The company employs 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com
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