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Kantar Video hires Sholien Houng-Babalis as Director, Client Service

7 September, 2010

Houng-Bablis to oversee Client Relations for the Kantar VideolyticsTM Online and Mobile Platform

NEW YORK — Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced that Sholien Houng-Babalis will join the company’s management team in the role of Director, Client Service. In this position, Ms. Houng-Bablis will be responsible for client, publisher, and partner relations for the Kantar VideolyticsTM online and mobile video syndication, tracking and optimization platform, which is scheduled for global, industry-wide rollout this Fall.

Ms. Houng-Bablis brings over 10 years of comprehensive, global experience with agencies, publishers and brands to Kantar Video. Most recently, Ms. Houng-Bablis served as Global Director-Digital Operations at Dynamic Logic, the digital unit of Millward Brown. In this role, she coordinated and optimized thousands of campaigns across various publisher sites and was responsible for implementing Dynamic Logic’s proprietary Veranda Platform with over 200 top publisher networks including NBC Universal, Condenet/Condenast, Turner Broadcasting, Discovery Network, Scripps Network, Meredith, MTV network, ESPN and Rodale. Prior to Dynamic Logic, Ms. Houng-Bablis held account management and operations positions with firms including Ogilvy & Mather and Foote, Cone, & Belding.

Houng-Bablis joins an executive team that has been hand-selected for their expertise in technology-enabled, marketing-driven digital media businesses. The team reports to Kantar Video CEO, William A. (“Bill”) Lederer, an established digital media and technology senior executive with extensive experience in video, internet, TV, mobile, advertising/marketing and information services.

The Kantar Videolytics™ online and mobile video platform is currently in private beta with several major brands, agencies, media companies, and content creators and distributors.

About KANTAR Video
Kantar Video is the New York-based business unit of Kantar, a division of WPP, the world’s leading media and marketing services company, built to accelerate global online, mobile, and multi-channel video innovation. At general release, its comprehensive Kantar VideolyticsTM online and mobile video advertising and program platform will offer content identity, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors. Kantar VideolyticsTM is specifically designed for on-demand ease of use and efficient workflow and analysis to promote better decision-making. Learn more at

Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at

About WPP
WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit  
Ephraim Cohen
The Fortex Group for Kantar Video
(646) 807-8721

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