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P&G defines London 2012 team and awards Olympics activation brief

28 October, 2010

P&G has begun its journey towards the London 2012 Olympic Games by defining its communications team and awarding its Olympics activation programme in the UK to Hill & Knowlton UK.

P&G and the International Olympic Committee announced a global partnership on 28 July 2010 that includes marketing rights for more than 50 brands across 38 consumer product categories; the number of consumer product categories included in the partnership is unprecedented in Olympic Games history.

P&G is looking to build on the success of its Team USA partnership at the Vancouver 2010 Olympic Winter Games which resulted in improved favourability, greater market share and nearly $100 million in incremental sales. P&G's portfolio of brands will sponsor athletes and national teams in the build up to London 2012.

H&K will advise P&G on its corporate communications, provide sports marketing counsel, manage its social engagement campaign and work with the current roster of P&G agencies in creating and coordinating consumer brand activation plans with P&G's top brands.

For further information, please contact:
Annouchka Behrmann
Hill & Knowlton
020 7413 3044

About Hill & Knowlton
Hill & Knowlton ( is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 70 offices in 40 countries, as well as an extensive associate network. The agency is part of WPP (NASDAQ: WPPGY,, one of the world’s largest communications services groups.

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