GCI Health appoints Mark Davis to lead digital health efforts

28 October, 2010


NEW YORK — GCI Health, a healthcare public relations agency, today announced the appointment of Mark Davis to lead Digital Health and join the agency‟s leadership team. In the position, Mark will broaden the strategic vision for the agency‟s digital health offering, further integrate digital solutions and develop and enhance its products and services. His responsibilities also include cultivating client relationships, providing senior thought-leadership and developing new business. He will report to Wendy Lund, CEO.

“Mark understands the changing and growing needs of our clients and the marketplace as digital channels continue to profoundly shift the nature of communications in our industry,” said Wendy Lund, CEO, GCI Health. “Adding his expertise is another example of our dedication to offering our clients top talent and unsurpassed work.”

Mark was most recently at Novartis Pharmaceuticals where he was the Director of Social Media. In this role, he developed key organizational capabilities for social media, including regulatory and legal standard operating procedures, as well as a strategic brand opportunity framework which guided social media prioritization and development across all brands.

Earlier in his career at Novartis, Mark was a Director in the Integrated Marketing Solutions Group where he championed an integrated, multi-channel approach that leveraged digital promotion and Web 2.0 technologies for several specialty brands.

“Digital solutions offer breakthrough opportunities to influence healthcare opinion and behavior, build better, more direct communications and ultimately, drive brand visibility and uptake,” said Davis. “Integrating social media and other emerging channels creates unique avenues to truly communicate and engage with patients and healthcare providers instantaneously enhancing more traditional communications efforts.”

The addition of Davis to the GCI Health leadership team further reinforces the agency’s commitment to providing a holistic approach to reach patients and their key influencers through digital outlets. Recently, GCI Health also launched a new practice – Synchronicity – focusing on novel avenues in patient education in which digital health will play a prominent role.

About GCI Health
GCI Health is a forward-thinking healthcare public relations agency powered by "best-in-the-business‟ professionals and the only WPP company that specializes in healthcare public relations. With over 65 professionals in offices in New York, Atlanta, Los Angeles, San Francisco, San Diego, Boston and the U.K., GCI Health offers clients an accessible senior level leadership team, A to Z healthcare experience, a commitment to “beating” client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider‟s knowledge of high science, digital health strategy, crisis management, patient advocacy, health education and consumer activation, GCI Health‟s focus on delivering results is unrelenting and second to none. For more information, please visit http://www.gcihealth.com.

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