Mark Cater rejoins Cohn & Wolfe as President of New York office

25 October, 2010

NEW YORK — Cohn & Wolfe announced today that Mark Cater has rejoined the agency as President of its New York office, home to Cohn & Wolfe’s global headquarters and its largest office. Cater was previously director of Cohn & Wolfe’s EMEA region. He starts November 22.

As President of Cohn & Wolfe New York, Cater will manage the office’s day-to-day operations, client service and business development activities. Additionally, he will leverage his extensive global experience to help build the agency’s global business in partnership with Cohn & Wolfe offices and affiliates around the world. U.S. Corporate Head Michael Bayer, who was appointed Deputy Managing Director of the New York office earlier this year, will continue in that role, working with Cater to build the office and its practices. Cater joins from Chamberlain Healthcare PR where he was Managing Director, UK and Europe. He will report to Donna Imperato, global CEO of Cohn & Wolfe.

“I am absolutely thrilled to have Mark back at Cohn & Wolfe. Quite simply, he is one of the best talents in the industry. His extensive global and healthcare experience will quickly make him an indispensable resource to our New York office and global clients,” said Imperato. “Our New York office has had a tremendous run of new business in 2010. Mark’s immense talent, professionalism and experience will surely help carry that momentum forward.”

“I always loved Cohn & Wolfe’s creative culture, palpable energy and determination to extract the most inspired and original ideas from its people,” said Cater. “The New York office boasts an incredibly diverse range of capabilities and clients, and I’m excited about the opportunity to lead one of the most dynamic work environments in the industry.”

In his previous role at Cohn & Wolfe, Cater built the agency’s offering across EMEA following the 2008 merger with GCI Group, bringing former GCI offices under the C&W brand and adding a Middle East and North Africa sub-region and a joint venture partnership in Africa. He also led key clients for the region across a range of industries. Before the EMEA role, Cater was CEO of GCI Group London, where he successfully restructured the office prior to the merger. He also brings extensive healthcare expertise. In addition to his recent role with Chamberlain, Cater was Partner and Director of Global Healthcare for Ketchum, and held a healthcare leadership role at Edelman.

About Cohn & Wolfe
Founded in 1970, Cohn & Wolfe is a global communications agency driven by a culture of innovation. We build brands and corporate reputations through an uncompromising commitment to creativity. And our strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world—clients who crave a deeper, more dynamic connection with their customers and stakeholders. The agency has more than 1,000 employees in 43 Cohn & Wolfe offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.

Eric Litchfield
Cohn & Wolfe
+1 212.798.9509 

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