Jaime Prieto promoted to President, Young & Rubicam EMEA
22 October, 2010
Extraordinary Multinational Client and Integrated Marketing Experience Hallmarks of His Career
Hamish McLennan, Chairman and CEO of Young & Rubicam, announced today that he was appointing Jaime Prieto to lead Y&R’s EMEA region as its President. He succeeds Massimo Costa, who stepped down from the role in May. Prieto will be headquartered in London and starts in the New Year.
Prieto has been with Young & Rubicam since 2008, and has been serving as the International Managing Director on the Colgate-Palmolive account, responsible for Greater Asia, Eurasia, Africa, the Middle East and the South Pacific. Prieto has been based in Hong Kong, where he leads the Y&R agency there.
“Jaime has incredible credentials — he’s worked in North America, Latin America and Asia, and is a proven global marketer, with some spectacular successes. He also defines forward thinking, which comes out of his proven experience developing campaigns that leverage the new media environment and from masterfully integrating the range of communications elements,” said Hamish McLennan.
“There is already such momentum at Y&R, that comes from our strong performance at Cannes this year and steady stream of new business wins. This is an exciting time for the agency and I’m excited about working with the great people we have in this region and our impressive roster of clients,” said Prieto.
Prieto has spent 20 years at WPP companies, including 17 years at Ogilvy, where he ultimately served as Senior Partner, Worldwide Executive Group Director. There, he held senior management posts in New York, Hong Kong, Singapore, Mexico and Los Angeles. During his tenure at Ogilvy, he was responsible for the global Motorola account, launching the RAZR phone in over 70 countries. He was also responsible for launching Dove Shampoo in Asia, which was then rolled out globally, and he has worked on brands that include
Unilever, Coca-Cola and American Express.
Prieto was born in Colombia and raised in the United States.