Grey Group Japan wins GameOn business
22 October, 2010
— Grey Group Japan has been awarded the business of GameOn, a Tokyo-based provider of online game services, following a competitive five-way pitch.
GameOn engages in the localisation and domestic operation of overseas online games as a licensee. In addition, it is also involved in the provision of software licensing services to Internet cafes, merchandising rights business under authorised licenses, as well as operation of online game portals.
The games which GameOn operates include Tenjouhi, Cronous, Mu, Red Stone, Silkroad Online, RF Online Z, Soul of the Ultimate Nation, EA Sports FIFA Online 2, Alliance of Valiant Arms, GUNZWEI and Prius Online.
Yumi Shibuya, President & CEO of Grey Group Japan, said “GameOn operates in a very exciting space which generates huge buzz and is highly popular with the youth across the country. We are pleased that GameOn was impressed with our deep insights into the target market and our showcase of unique, creative ideas throughout the pitch process.”
Shibuya added, “This win is also a testament to Grey and G2’s successful collaboration. With Grey’s advertising expertise and G2’s brand activation capabilities, we are able to offer GameOn total communications services all under one roof.”
Grey Group Japan’s mandate includes online and offline media strategy planning, website and content development (www.gameonlive.jp
) as well as and event management. The agency will take on the task of organising an exclusive gaming event in Tokyo at the end of October as the first project for GameOn.
Grey Group Japan’s current roster of clients includes Procter & Gamble, GlaxoSmithKline, Diesel, Godiva Japan, Nike, Cadbury Japan, Pearson Kirihara, Dyson, Hill's Pet Nutrition, Delonghi and Novartis Animal Health. About Grey Group
Grey Group ranks among the largest global communications companies and its total offering includes Grey (advertising) and G2 (brand activation). Its parent company is WPP (NASDAQ: WPPGY). “Famously Effective Since 1917”, Grey Group serves a blue chip client roster of many of the world’s best known companies. Grey Group is represented in 96 countries, with 432 offices operating in 154 cities. In the Asia Pacific region, Grey Group covers 30 cities in 17 countries. For more information about Grey Group Asia Pacific, visit www.greygroupasiapacific.com
. Media Contacts
VP, Marketing & Corporate Communications
Grey Group Asia Pacific
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Mobile: +65 9697 3620
Senior Manager, Corporate Communications
Grey Group Asia Pacific
Direct Line: +65 6511 7621
Mobile: +65 9168 2278