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MediaCom appoints Head of Digital Analytics EMEA

19 October, 2010

MediaCom has appointed Max-Philipp Deitmer as Head of Digital Analytics EMEA. He will be tasked with supporting regional and local clients in selecting, establishing and optimising Website-Analytics solutions and will oversee their integration into holistic reports.

Max, who will support Oliver Gertz, Managing Director EMEA of MediaCom Interaction, will work with the central EMEA team and local MediaCom teams to grow the company’s digital analytics competences. Max will also work as a project consultant for MediaCom’s local teams, delivering website analytics projects, selecting and setting up the right tools, and running analytics reports. In addition, he will work with David Kyffin, Global Chief ROI and Direct Marketing Officer, to strategise ways of incorporating data-integration into MediaCom’s bespoke Response-Analytics tool, VISON.

Max joins MediaCom with extensive experience in the digital analytics sector, having spent two years as Head of Site Analytics Europe at Expedia, one of the leading global eCommerce platforms. More recently, he spent over a year at technology consultancy, SapientNitro. On his appointment, he said: "In the digital environment nowadays, analytics is becoming more and more important in the understanding of successful online businesses. I am excited about joining MediaCom and aim to integrate marketing and website analytics in order to create more actionable insights for our clients."

Oliver Gertz said: “Integrated Analytics and Reportings are at the core of effective online marketing. Right now, too many siloed systems collect data that often does not give marketers the full picture. We are very happy that Max has joined us and feel that his experience at a leading global eCommerce company can help our clients in EMEA establish and grow best-in-class analytics.”

Website Analytics tracks the behaviour of visitors to a website, allowing marketers to optimise the user-experience and improve marketing effectiveness. Historically, Website Analytics was separated from Campaign-Tracking and Optimisation through Ad-Servers. MediaCom aims to connect both of these solutions to give advertisers full visibility of the digital touchpoints with a user and optimise the whole user-journey, driving significant efficiency gains in the process. Landing page optimisation and AB-testing or multivariate testing can improve ROI on digital campaigns considerably.

MediaCom Interaction is currently working on a centralised approach to help local and global clients define a Web analytics strategy and select and set up the right technology for data collection and integration. The goal is to establish digital analytics across multiple data sources in order to gather actionable insights for website and marketing optimisation.

For media enquiries, please contact:
Ian Smith - + 44 (0) 207 158 5126 /  

About MediaCom
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US $26 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group*, and is a part of GroupM, WPP’s media agency group which is the largest worldwide. For more information, visit  

About GroupM
GroupM is the world’s leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About WPP
WPP is the world’s largest communications services group*. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 141,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit

* By revenue

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