JWT Sri Lanka set Guinness World Record for largest tea cup

14 October, 2010

COLOMBO, SRI LANKA — JWT Sri Lanka along with client GlaxoSmithKline (GSK) have set a new Guinness World Record for constructing the world's largest tea cup. Coming in at 10 feet in height, 8 feet in width and holding an estimated 4,000 liters of water, the VIVA brand tea cup made it into the Guinness Book of Records on October 9, 2010.

In Sri Lanka, where, according to the Lanka Market Research Bureau, over 80% of malt drinkers drink their tea with the addition of a malt supplement, this unconventional stunt was the perfect fit for the re-launch of VIVA, the country's No. 2 malt beverage.

The record breaking beverage consisted of a total of 64kg tea, 160kg sugar and 875kg VIVA. The cup was equivalent to 32,000 cups of tea.

Thayalan Bartlett, Chief Executive Officer of JWT Colombo said, “A good idea is the currency for consumer engagement, which money can‟t buy. We believe that brands need to create ideas that people want to spend time with—an idea which consumers will follow beyond 30 seconds. An idea that will bring them to the venue, excite them enough to follow the coverage, engage them enough to track us on Face book and follow us on Twitter. VIVA gave consumers an Up Close and Personal view of its proposition. I am confident that the results will be equally big as the record itself."

Mr. Sachi Thomas Chairman & Managing Director of GSK said “Preceding every great idea is a great relationship. The partnership we have with JWT, their understanding of the brand and category gives us the confidence to support big ideas as this. It was a daring, aggressive plan hatched and jointly worked upon by the brand and agency teams to support the brand re-launch. This event has firmly associated Viva with Sri Lankan tea and given the brand national significance.”

JWT began working on GSK‟s VIVA brand in 2007.

JWT Office: Colombo, Sri Lanka
Product Name: Viva
Client: GlaxoSmithKline
Break Date: 09.10.2010
Project Name: 'Viva Guinness Cup'
Executive Creative Director: Chandini Rajaratnam
Art Director: Dakshith Wekungoda
Creative Director: Suminda Gamage
Copywriter: Roshana Rasheed, Nisansala & Jayanthi
Planners: Irfan Ahmed, Shakeel Hafeel & Shafiya Careem
Account Executives: Dinali Forbes & Dishan Coilparampil

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, now headquartered in Singapore, has 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2009, we captured the most prestigious award—“Network of the Year”—at both of the regional creative awards shows, Spikes and Adfest.

In addition to working with JWT‟s prestigious multinational clients, JWT APAC works with some of the Asia‟s largest brands including Thai Airways, Singapore‟s Economic Development Board, The Times of India and COFCO.

About JWT
JWT is the world‟s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT‟s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg‟s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT‟s parent company is WPP (NASDAQ: WPPGY).

Alyson Valpone | APAC Regional PR | +65 6880 5122 | alyson.valpone@jwt.com

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