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Caspar Schlickum joins Media Innovation Group as Managing Director, Europe/UK

14 October, 2010

LONDON — The Media Innovation Group (MIG), a WPP company, is pleased to announce the appointment of Caspar Schlickum to the role of Managing Director, Europe and UK. He is responsible for managing the overall growth of MIG Europe, which includes the B3 media optimisation business and the ZAP licensing business.

For the past four years, Caspar has been with Mindshare during which time he specialised in digital media across a number of client accounts including Motorola, Tourism Ireland and HSBC. His core role was as global lead on the HSBC business for Mindshare, which included managing the team responsible for pan-regional media investment as well the global network of Mindshare offices to ensure quality and consistency of their offering to local HSBC clients.

Caspar has been with WPP for more than 5 years. His initial role was within Kantar (the internal holding company for WPP's research and insight agencies) where he worked with Added Value on accounts like Vodafone and Moët.

Prior to joining WPP, Caspar completed his MBA at London Business School and Northwestern University’s Kellogg Graduate School of Management in Chicago, before which he was Commercial Development Director at Fairfax Digital, the digital arm of one of Australia's largest print media publishers. Caspar's early career was spent working as an Investment Banker at Deutsche Bank in Australia, where his focus was financing technology and infrastructure projects in the Asia region.

Caspar holds a Bachelor of Arts in Economics (with First Class Honours) from Monash University in Melbourne, Australia.

About the Media Innovation Group
The Media Innovation Group (MIG), a WPP Digital company, develops technology products that improve the process of acquiring, optimising, and measuring digital media. The MIG uses its proprietary technology and strategic partnerships to dramatically increase the performance of digital advertising. ZAP, the MIG’s integrated advertising and analytics tool, gives advertisers unprecedented visibility into the performance of digital advertising campaigns. B3, the MIG’s digital advertising optimisation product, is the leading agency tool for acquiring and optimising display advertising. With offices in New York and London, the MIG operates across North America and Europe. Please visit for more information.

Tel: +1 866.460.0033 

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