GCI Health expands healthcare education offering
13 October, 2010
Agency Joins Forces with Healthcare Education Pioneers Cathy Fink and Sharon SavelNEW YORK
— GCI Health, a leading healthcare public relations agency, today announced the creation of a new practice dedicated to deepening the agency’s commitment to offering innovative ways to educate and reach patients to improve their overall health outcomes. The new practice, Synchronicity, will be led by Sharon Savel and Cathy Fink, pioneers in this specialty and partners for the past twenty years, and will build on GCI Health’s capabilities to effectively educate patients and promote adherence, empower physicians with tools and coaching to facilitate successful communication, and enable patients and providers to remain engaged throughout the treatment continuum.
“The extraordinary developments in medical science have increased the number of patients living with chronic disease. Compelling and understandable patient health information has never been more important in helping people manage disease,” said Wendy Lund, CEO, GCI Health. “Our goal is to supply patients and providers with the right tools and resources needed to facilitate compliance and, ultimately, improve health, while also positively impacting our clients’ brands.”
Each client engagement will reflect a 360⁰ approach to the patient experience and include one or a combination of communication methods including multi-channel disease management, interactive patient programs, influencer outreach, adherence initiatives, direct-to-patient engagement and provider education and support.
Fink and Savel have a strong foundation as leaders in pharmaceutical patient education. Their vision and passion for synching up the provider and patient communication from pre-diagnosis to post-treatment contributed to the launch of several blockbuster drugs across a broad range of therapeutic categories.
“When true synchronicity between a patient and physician is achieved it means that the patient has been educated in relatable and understandable terms, that the physician has the tools to facilitate effective communication and that together they can remain engaged throughout the course of treatment.” said Savel. “When we put the patient experience at the forefront, ultimately our clients’ brands become stronger.”
“GCI Health has a keen appreciation for the role that healthcare education plays in today’s marketplace,” said Fink. “We are all excited about our potential to bring breakthrough thoughts and ideas to clients that will in turn make a difference in the lives of patients worldwide.” About GCI Health
GCI Health is a forward-thinking healthcare public relations agency powered by ‘best-in-the-business’ professionals and the only WPP company that specializes in healthcare public relations. With over 65 professionals in offices in New York, Los Angeles, San Francisco, San Diego, Atlanta and the U.K., GCI Health offers clients an accessible senior level leadership team, A to Z healthcare experience, a commitment to “beating” client expectations, and an obsession with anticipating the challenges of an increasingly complex and transforming healthcare communications environment. With insider’s knowledge of high science, digital health strategy, crisis management, patient advocacy and consumer activation, GCI Health’s focus on delivering results is unrelenting and second to none. For more information, please visit www.gcihealth.com