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ASK Group appoints MEC as their media partner

8 October, 2010

MUMBAI — The ASK group, a leading Wealth Management player in India, today announced the appointment of MEC, as their media partner for all the businesses under the group.

Speaking about the partnership, Mr. Salil Vaidya, Head Marketing for the ASK Group said, “MEC, with its excellent track record and all round capabilities, is the right partner for our business needs. Given the challenges we face in reaching our prospects who are some of India’s richest individuals and families, we needed a partner who can also offer unconventional and media neutral customer engagement solutions.”

The ASK group with a heritage dating back to 1983, is a leading player in the Wealth Management business, managing the wealth of some of the richest families in India. Renowned for its strong research based investment advice, the group, which pioneered the concept of equity research in India, today offers a range of Wealth Management solutions including portfolio management, real estate advisory and investment advisory services.

“It’s a real pleasure to have a prestigious brand like ASK as our client”, said Manjiri Kamat, Managing Partner and General Manager, MEC Mumbai and Bengaluru. “The company has aggressive growth plans for the future and we look forward to adding value through our unique Active Engagement approach. We look forward to exciting times ahead.”

With 4 offices across India employing over 130 people, MEC’s clients include: LG Electronics, Colgate, Reliance Communications, Nivea India, Mercedes Benz, Zee Network, HDFC Standard Life Insurance, Citi, DHL, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, Pidilite among others.

For more information please contact.
Mr. Salil Vaidya
Head Marketing, ASK Group
Direct Line : 022 66460032

About MEC
MEC gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships & retail consultancy. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries.

We are a founding partner of GroupM, WPP’s media investment management group.

To find out more go to

Acrobat Document mec_pressrelease_ask_oct10_guida30a8579bd284baeb9e.pdf

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