Vodafone UK appoints G2 United Kingdom

7 October, 2010

LONDON — Vodafone has awarded the delivery of its customer relationship management to WPP agency G2 United Kingdom, following a competitive pitch.

The account includes Vodafone UK’s eCRM and CRM marketing communications across both its consumer and business-to-business categories. G2 will start in October 2010.

G2 United Kingdom was appointed on the strength of its strategic skills and excellence in execution.

“G2 showed that they could help us deliver our short term objectives of improving our customer journey whilst providing a credible approach to our longer term strategy, in a cost effective manner,” said Danielle Crook, Brand Director, Vodafone UK.

Tim Hipperson, CEO, G2 United Kingdom adds:
“G2 London’s strength lies in aligning customer knowledge, technology and strategic thinking to create impactful brand experiences for the customer. We are confident that our approach and expertise will deliver for Vodafone UK and we are thrilled to be in the position to do this.”

For more information
Please call Camila Talavera, Lucy Werner, or Elaine Birch on 020 7927 9999, or email camila@eulogy.co.uk, lucy@eulogy.co.uk, or elaine@eulogy.co.uk  

About G2 United Kingdom
G2 is one of the leading marketing agencies in the UK, specialising in brand response for clients. The agency comprises 130 staff, with a unique capability to deliver 360-degree solutions under one roof: branding and design, advertising, direct marketing, CRM, digital, promotional marketing and shopper marketing.

Part of the G2 global agency network with 70 offices in more than 52 countries, G2 United Kingdom also incorporates G2 Data Dynamics and G2 Branding and Design. Clients include: Adobe, Bacardi, GlaxoSmithKline, Nestle, Procter & Gamble, Nectar, and Sara Lee.

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