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Ogilvy & Mather appoints James Daniels

24 November, 2010

South African creative heavyweight joins as Regional ECD for Unilever business across Asia 

SINGAPORE — Ogilvy & Mather Asia Pacific today announces the appointment of James Daniels as Regional Executive Creative Director for Unilever. Effective January 2011, James will relocate from Johannesburg, South Africa to Singapore. James was most recently the Executive Creative Director and shareholder of Euro RSCG and Euro RSCG 4D, which he joined in 2007.

James will be responsible for the Ogilvy creative product on Unilever across Asia. Commenting on his appointment, Eugene Cheong, Regional Executive Creative Director, Ogilvy & Mather Asia Pacific said, “James is a rock star. He is one of South Africa's finest and he completes the creative rejuvenation of Ogilvy Singapore. Not only will he be the creative lead on the all-important Unilever business, he will also be a very important part of the creative management of the Ogilvy Group in Singapore."

Added Giri Jadhav, Regional Director, Ogilvy & Mather Asia Pacific/Unilever Asia Pacific, “With 18 years of experience in handling brands both global and local, James has the right credentials and the much needed creative maturity and leadership the role demands. He is passionate about creating ‘great work that works’ and will be instrumental in sharpening the thinking of the Unilever teams. His multi-faceted skills will come in handy in driving integrated communications on all the Unilever brands.”

Said James Daniels, “I spent four years in Ogilvy in Johannesburg and found the agency to be made up of people constantly striving for better. Borders cannot destroy a culture and I believe Ogilvy Singapore will offer me a similar experience. Ideas are the only currency in advertising, not matter which part of the globe you are in. I look forward to delivering results through creative campaigns based on good ideas with the Unilever team.”

David Mayo, President, Ogilvy & Mather (Advertising) Asia Pacific, added, “James is a rare find, he knows exactly how to create integrated work at the highest level for the most demanding clients. He is also a grown up with a proven track record in generating effectiveness through creativity. We are lucky to have him join us."

Throughout his career, James has rocked the industry with a stream of award winning work, picking up metals from major award shows like D&AD, Cannes, Loeries, The One Show, CLIOS and London International Awards. In 2010 he was invited to judge Cannes for the Promotion and Activation Category.

Ogilvy & Mather Asia Pacific recently picked up a Silver award at the IPA Effectiveness Awards for “Andy & Lily in Clothworld”, the campaign for Comfort Fabric Softener, a Unilever brand.

Ogilvy & Mather Singapore

For further information, please contact:
Long Li Yann, +65 9856 5405 

Jane Fraser, +65 9821 2914   

About Ogilvy & Mather
Ogilvy & Mather ( is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, For more information, visit

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