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Grey and Ogilvy plan a joint agency in Sweden

24 November, 2010

STOCKHOLM — The WPP owned advertising agencies Grey and Ogilvy in Stockholm have announced their intention to join forces and establish a new agency which will be among the largest in the Swedish market from day one. The objective is to create one of Sweden’s strongest and most creative communication client propositions. The new agency will unite the top qualities of the two respective agencies under a new local name which has not yet been revealed.

“The strengths in Grey and Ogilvy respectively complement each other in a way that will make the new agency a compelling one stop partner for both big and small companies, with business issues that can be solved with creative and effective communication. The vision is for the new agency to be a leader in the Swedish market with its unique broad offerings”, says Carl Erik Kjærsgaard, CEO at Grey Nordic.

The idea to form the new agency on the basis of Ogilvy and Grey was born by the management locally in Stockholm, and a local name will be chosen to reflect its new profile. Accordingly, the management teams of both agencies are looking forward ‐ in partnership ‐ to lead this new entity.

The new agency will have approximately 70 employees. Nearly half of them will work directly
with the creative delivery.

“Grey and Ogilvy in Stockholm fit together like hand in glove“, says Björn Ståhl, Creative
Executive Director at Ogilvy. “If you were to build an agency from scratch with a complete
liberty of choice, you would end up with something exactly like this”.

Both networks will keep their representation in Stockholm under the new agency in order to be able to continue handling international engagements such as American Express, IBM, BAT, Ford, Kraft and Procter & Gamble.

Carl Erik Kjærsgaard, CEO, Grey Nordic and Chairman of the WPP Nordic Executive Committee
Mobile: +45 40 30 10 29

Mike Welsford, Worldwide Managing Director, Global Brand Management, Ogilvy & Mather
Mobile: +44 7776 498513

Acrobat Document grey_pressrelease_ogilvy_nov10_guid44d4411f548841a.pdf

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