Ulf Nilsson appointed new Managing Director at SCP in Gothenburg, Sweden

17 November, 2010

SCP has just announced that Ulf Nilsson will take over as new Managing Director. Ulf
Nilsson comes from a position as partner with JKL where he has been working as senior
communications advisor.

Ulf Nilsson has a solid background within the ad world. He was one of the founders of
Allansson & Nilsson (later A&N/BBDO), one of the most successful Swedish agencies that
has won creative acclaim both in Sweden and abroad. Ulf Nilsson will begin at SCP on 1st
March, 2011.

“We are very pleased and proud that Ulf has decided to come onboard as MD. He has a
perfect background when you look at the current landscape in the ad world today”, says Carl
Erik Kjærsgaard, CEO at Grey Nordic.

Today, SCP has 60 employees and clients such as Volvo Car Cooperation, Papyrus, the Port
of Gothenburg, the Gothenburg Film Festival and the Gothenburg Symphony Orchestra. The
agency has been through a strong and very successful development the last couple of years.

“It will be fun and very challenging to help bring SCP closer to the future world of
communications where SCP already has taken its first steps with mobile apps and a
cooperation with Hyper Island”, says Ulf Nilsson.

“During the last 17 years Bengt Ahlbom has done an incredible job at SCP. Today, SCP is
more than equipped for the future. I’m both pleased and very grateful that Bengt will
continue on as working board member”, Carl Erik Kjærsgaard concludes.

SCP has been a part of the Grey Group since 1997 which again is part of WPP - a world leader in advertising and marketing services.

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