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Guy Kedar joins MEC’s EMEA team

16 November, 2010

MEC, a leading media agency,, has bolstered its central EMEA Social team with the hiring of Guy Kedar as Social Media and Emerging Platforms Manager. The appointment is effective immediately. Guy will be based in MEC’s EMEA headquarters in London and will report to Jeff Hyams, MEC’s Chief Strategy Officer, EMEA.

Guy recently graduated from MBA studies at the Rotterdam school of management. Prior to resuming his studies he was appointed to lead the development and launch the online PR department of EURO RSCG Tel Aviv and was one of the founders of the Tel Aviv-based communication consultancy "Shalom Tel Aviv" (an affiliate of Waggener Edstrom), where he developed and managed its digital PR and social media services.

At MEC, he will work across 30 markets in the Europe, Middle East and Africa region, helping to build capabilities and develop social and emerging media opportunities for a variety of clients.

Jeff Hyams, MEC EMEA’s Chief Strategy Officer commented: “Guy is a perfect addition to our digital team. He is not only a real specialist in social media and emerging platforms but also somebody who can connect this to the broader communications world and then apply this to the business objectives of our clients.”

Guy Kedar, Social Media and Emerging Platforms Manager, MEC EMEA, said: “There is no better time to be joining MEC. The reputation of the agency is second to none and I’m here to help push Social and emerging platforms opportunities forwards for the world-renowned clients we work with and help to deliver exceptional results.”

For more information, please contact:
Nathalie Haxby
T: +44 (0)20 7803 2319

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands.

Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at

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