Grey Melbourne wins project work from Transport Certification Australia

16 November, 2010

SINGAPORE — Grey Melbourne was awarded a project by Transport Certification Australia Limited (TCA) after a competitive agency pitch. This win will see Grey Melbourne’s strengths come to play in areas of brand strategy, corporate identity, stakeholder consultation and positioning.

TCA was established by its members, the road transport authorities of the State, Territory and Commonwealth governments. In recognition of the ever-growing transport challenges facing Australia, TCA was tasked with developing a unique new platform capable of accommodating telematics and Intelligent Transport System (ITS) applications.

The Intelligent Access Program (IAP) was the first telematics product launched by TCA. The IAP is a voluntary program which provides heavy vehicles with access, or improved access, to the Australian road network in return for monitoring of compliance with specific access conditions by vehicle telematics solutions.

Successes under the program include major efficiency, productivity and safety and environmental gains through reduced fuel consumption, increased tonnage, better protection of vulnerable road assets and improved means of demonstrating compliance with chain of responsibility legislation.

Chris Koniditsiotis, CEO of TCA says, ‘TCA administers delivery of the Intelligent Access Program (IAP), the telematics/ITS platform upon which it sits was always intended to be future driven and able to accommodate new uses for both industry and government, without the need to start afresh with each new product or service offered”.

He adds ‘‘We selected Grey Melbourne after a competitive pitch and were impressed with their depth of experience across the transport and government sectors. Grey Melbourne’s ideas resonated well with TCA’s core values and we look forward to working with them”.

TCA have to date commenced working with Grey Melbourne on ways to help optimise the value that our brand can deliver to our many important stakeholders such as transport and logistics businesses, road authorities and safety agencies.

Luke Waldren, Managing Partner of Grey Melbourne says ‘Our biggest strengths for this pitch lies in our total communications approach, smart thinking and commitment to stakeholder consultation. We understand TCA’s vision and our ideas are very much in line with the company’s overall direction. We look forward to helping TCA define and develop their market position and to build a successful partnership, moving forward’.

Work is already underway and the campaign will roll out in late 2010/early 2011 following a detailed stakeholder consultation process.

Grey Melbourne’s clients include the Transport Accident Commission, Simplot, WorkSafe Victoria and Procter & Gamble, among others.

About Grey Group
Grey Group ranks among the largest global communications companies and its total offering includes Grey (advertising) and G2 (brand activation). Its parent company is WPP (NASDAQ: WPPGY). “Famously Effective Since 1917”, Grey Group serves a blue chip client roster of many of the world’s best known companies. Grey Group is represented in 96 countries, with 432 offices operating in 154 cities. In the Asia Pacific region, Grey Group covers 30 cities in 17 countries. For more information about Grey Group Asia Pacific, visit   

Media Contacts
Candie Chiong
VP, Marketing & Corporate Communications
Grey Group Asia Pacific
Direct Line: +65 6511 7610
Mobile: +65 9697 3620

Geraldine Wong
Senior Manager, Corporate Communications
Grey Group Asia Pacific
Direct Line: +65 6511 7621
Mobile: +65 9168 2278

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