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Mindshare retains global Lufthansa account

11 November, 2010

Mindshare Worldwide has retained global media responsibilities for long-time client Lufthansa following an international review, it was announced today.

Mindshare Germany will continue to coordinate the account from its office in Frankfurt. The GroupM media services agency handles the business in about 40 countries worldwide; key regions are Europe, Asia and North America.

Mindshare is part of WPP’s GroupM, which also includes media and marketing services agencies Maxus, MEC and MediaCom.

Lufthansa has entrusted Mindshare with its media expertise for the last 10 years. Amongst others, the agency implemented the launch-campaigns of the 99-Euro-flights, the mobile boarding pass as well as various new destinations.

“We are very pleased that we were able to defend Lufthansa—a challenging client who on one hand demands innovative approaches but on the other also has high standards regarding strategies, tools and quality of implementation,” said Christof Baron, CEO of Mindshare Germany.

Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

John Wolfe
+1 212-297-7160

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