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Ogilvy Public Relations Worldwide strengthens Technology Practice

4 November, 2010

SAN FRANCISCO — Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today the appointment of Louise Kehoe and Dan La Russo to the roles of Co-Leaders of the Western region of the agency’s U.S. Technology Practice.

“Ogilvy PR’s Technology Practice helps clients go beyond tech-only PR by integrating corporate, consumer, public affairs, vertical market and digital influence thinking and programming,” said Amy Messenger, Ogilvy PR’s U.S. Technology Practice Leader. “Louise and Dan bring our clients exactly that kind of integrated thinking, and as a result, they are playing instrumental roles in growing and strengthening our U.S. Technology Practice.”

Kehoe joined Ogilvy PR five years ago following a distinguished career in journalism including more than 20 years at the Financial Times where she led the international newspaper’s U.S. technology coverage. Since joining Ogilvy PR, she has been instrumental in the acquisition of several new Technology Practice client partners for the agency. Her specialties include executive media training, crisis communications, media relations and corporate positioning.

In her new role, Kehoe will focus on growing the Technology Practice on the West Coast drawing upon her deep background in the technology sector and her ability to span the corporate, consumer, public affairs, social and vertical sector PR requirements of clients.

La Russo has over a decade of experience in public relations strategy across a variety of technology segments including consumer technology, telecommunications and data storage. He has led key client engagements through corporate and product launches, acquisitions and mergers and has developed award winning digital and consumer campaigns. In his new role, La Russo will be responsible for overseeing staffing levels and assignments, and identifying the skill-sets and expertise that should be added to the Practice in order to deliver optimal client service and keep the agency well positioned for future growth.

“Louise and Dan are smart, savvy professionals who are valued by clients,” added Messenger. “Moreover, they are wonderful individuals that people want to work with.”

Kehoe holds a bachelor’s degree in Physics from the University of Manchester Institute of Science and Technology in England. La Russo holds a bachelor’s degree in Management with a concentration in Marketing from Eckerd College.

Ogilvy PR’s award-winning global technology practice serves clients in 10 specialty market segments including digital lifestyle, IT infrastructure and services, clean tech and renewable energies, and web 2.0. Led by Luca Penati, Managing Director for the Global Technology Practice, the agency’s professional staff serves clients throughout the agency’s global network. For more information on the Ogilvy PR Technology Practice, please visit: or visit the Technology Practice Blog at  

Rachel Ufer
+1 (312) 397-6050  

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 30th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ: WPPGY, For more information, visit our Web site at

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