Grey Healthcare Group Australia announces the win of Shire and Clio shortlisting
2 November, 2010
— Professional and consumer healthcare communications specialist, Grey Healthcare Group (GHG) Australia has been appointed the agency of record for specialty biopharmaceutical company Shire in Australia.
The agency, in partnership with JayGrey Sydney, has also been shortlisted for a prestigious CLIO Healthcare Award in recognition of its highly successful campaign for the Bayer parasite protection brand, Advocate.
The Shire account win and the CLIO Healthcare Award nomination are the latest achievements for the agency, as its ongoing growth phase continues to gain momentum.
Shire is one of the world’s leading specialty biopharmaceutical companies, developing treatments for attention deficit hyperactivity disorder, human genetic therapies and gastrointestinal disease.
The Shire win will see Grey Healthcare Group Australia handling the brand strategy and promotion for all Shire brands available in Australia, as well as the opportunity to consult with the business on market access opportunities.
Elly Price, General Manager, Grey Healthcare Group Australia, said: “We’re thrilled that Shire has decided to partner with Grey Healthcare Group Australia. We won the business in a multi-agency competitive pitch, and the team has already thrown itself into the account. We’ll be working very closely with Shire across all its brands.”
Dominic Barnes, Vice President and General Manager, Shire Australia said: “We are delighted that Grey Healthcare Group Australia is to become part of our Shire marketing team in Australia. Shire is expanding rapidly, and we are partnering with Grey Healthcare Group Australia to help our teams ensure that our patients, physicians and payors receive the information they require to make informed decisions and meet their healthcare needs.”
The CLIO shortlisting is a nod to the success of Grey Healthcare Group Australia and JayGrey Sydney’s campaign for Advocate, which focused on raising brand awareness and driving demand for Bayer’s Advocate – the all-in-one protection against parasites for dogs and cats. The campaign ran across TV and magazines.
The campaign creatives focused on the cat as the hero needing the help of Advocate to keep it healthy and free of parasites. Educational materials for vets and vet nurses delivered scientific information, while the TV and print campaign targeted pet owners with the use of emotion and humour. The TVC has also been selected to appear on the US cable network program ‘Funniest TV Commercials’.
Price said: “The Advocate campaign was a huge success in terms of driving increased awareness and demand for the product, so it’s fantastic to be recognised by CLIO. We’re looking forward to the Awards night on November 12 and we have our fingers crossed that Bayer, Grey Healthcare Group Australia and JayGrey Sydney will be the winning name announced on the night.”
The CLIO Healthcare Awards celebrate quality creativity in the difficult and highly regulated environment of healthcare marketing.
Grey Healthcare Group Australia is part of the global Grey Group and its Australian clients include Shire, Bayer, Pfizer, Eli Lilly, Abbott and Allergan.
The Bayer Advocate TVCs can be found at: http://www.youtube.com/greygroupasiapacific#p/u/43/XIeDFTjLKGM http://www.youtube.com/greygroupasiapacific#p/u/44/6FVGDksUUqk About Grey Group
Grey Group ranks among the largest global communications companies and its total offering includes Grey (advertising) and G2 (brand activation). Its parent company is WPP (NASDAQ: WPPGY). “Famously Effective Since 1917”, Grey Group serves a blue chip client roster of many of the world’s best known companies. Grey Group is represented in 96 countries, with 432 offices operating in 154 cities. In the Asia Pacific region, Grey Group covers 30 cities in 17 countries. For more information about Grey Group Asia Pacific, visit www.greygroupasiapacific.com
. Media Contacts
VP, Marketing & Corporate Communications, Grey Group Asia Pacific
Direct Line: +65 6511 7610
Mobile: +65 9697 3620
Senior Manager, Corporate Communications, Grey Group Asia Pacific
Direct Line: +65 6511 7621
Mobile: +65 9168 2278