Burson-Marsteller opens new office in Malaysia, Jocelyn Lee named market leader

2 November, 2010

KUALA LUMPUR – Burson-Marsteller (www.burson-marsteller.com), a leading global public relations and communications consultancy, today announced the next phase of the firm’s progressive re-entry into the Malaysian market with the opening of a new office in Kuala Lumpur. The office will be led by Joycelyn Lee, who brings 19 years of experience in journalism and public relations to the role of director and market leader of Burson-Marsteller (Malaysia) Sdn Bhd.

The move builds on the announcement earlier this year of an affiliate relationship with Essence Communications (www.my-essence.com), which remains a close partner for Burson-Marsteller in Malaysia. The new Burson-Marsteller office will open with a team of six consultants and will initially provide client services focusing on corporate and financial communications, public affairs and government relations, crisis communications and issues management and digital.

“Re-establishing the Burson-Marsteller brand in Kuala Lumpur anchors our commitment to Malaysia, one of the first Asian countries in which the firm opened an office” said Bob Pickard, president and CEO of Burson-Marsteller Asia-Pacific. “This is an important progression in a key growth market and is in line with our strategy to expand our service offering to our clients throughout Southeast Asia.”

Joycelyn Lee began her career as a business journalist writing for leading publications in Malaysia, including The Edge, The Sun, Business Times and The New Straits Times. For the past five years, she has moved quickly up the ranks in a leading international public relations consultancy working in Kuala Lumpur and Jakarta.

“Burson-Marsteller maintains an excellent reputation in Malaysia,” said Joycelyn Lee. “I am very excited to work with an industry pioneer that combines extensive global reach with deep local insight. I look forward to joining a world-class team of communications professionals.”

Burson-Marsteller’s relationship with Essence Communications remains in place and allows Burson-Marsteller to offer a full range of client services that match the strengths of each firm.

Burson-Marsteller first established a presence in Kuala Lumpur in 1973 and for 25 years, Burson-Marsteller Malaysia had a blue-chip client portfolio and groomed many of the finest PR professionals in the Asian region. Kuala Lumpur is the second city after Jakarta where the public relations firm has reopened offices in recent years.

For more information, please contact:
Steve Bowen
Office: +65 6829 9305 Mobile: +65 9151 2778
Email: steve.bowen@bm.com  

About Burson-Marsteller Asia-Pacific
Burson-Marsteller Asia-Pacific (www.burson-marsteller.asia) is the leading consultancy for organizations communicating in Asia-Pacific and internationally. With a presence in the region dating back to 1973, Burson-Marsteller Asia-Pacific today includes 31 offices and affiliates in 16 countries integrated seamlessly into a global network operating in 98 countries. Our Evidence-Based approach to communications provides our clients with effective, data-driven programs delivered through multiple channels and focused on tangible, measurable results. Our team of more than 600 professionals offers a powerful combination of local knowledge, sector expertise and global communications reach.

Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and communications firm. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network.

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