Hill & Knowlton wins UK Casio account

25 May, 2010

LONDON — Hill & Knowlton (H&K) has won the Casio UK account following a competitive pitch. H&K will be advising Casio on a brand strategy to re-engage consumers both off and online and drive awareness of a number of products and brand partnerships, across the Edifice and Pro Trek watch ranges; the Exilim camera range; and Casio’s digital piano 30th anniversary.

Casio is one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1946.

The win contributes to the ongoing expansion of the Technology team at H&K and will be delivered by a 6 strong team led by Associate Director, Dan Leach.

Dan Leach said, “Casio is an extremely exciting brand to be given the opportunity to work on. Its heritage and history of innovation commands a huge amount of respect, and we aim to provide the brand with a voice to engage its massive global following who are equally passionate about its products.”

Casio is the first win for the Technology team since the internal sector reorganisation at H&K.

Work on the account starts immediately.

For further information, please contact:
Dan Leach
Hill & Knowlton UK
Tel: 0207 413 3726
Email: dan.leach@hillandknowlton.com  

About Hill & Knowlton
Hill & Knowlton (www.hillandknowlton.co.uk) is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 70 offices in 40 countries, as well as an extensive associate network. The agency is part of WPP (NASDAQ: WPPGY, www.wpp.com), one of the world’s largest communications services groups.

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