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Added Value appoints three brand and marketing specialists to senior team

24 May, 2010

LOS ANGELES, CA — In response to growing client demand, Added Value has appointed three experienced brand development and marketing insight specialists to the senior team in North America.

Steve Diller has been appointed Senior Vice President, Brand Development & Innovation. His responsibilities will include growing Added Value’s brand development and innovation practice in North America. This will entail leading client engagements and building brand reputation by playing a thought leader role in marketing thinking and innovation practices.

Prior to joining Added Value, Diller headed up the Innovation practice at Cheskin Added Value. He co-authored “Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences”, and is also a founding member of the faculty at California College of the Arts’ Design MBA program.

Steve Rowe has been appointed Vice President, Brand Development & Innovation. Rowe’s responsibilities will include a mix of project leadership, new business development as well as pioneering leading edge approaches to insight gathering and innovation practices.

Rowe is a truly international marketing insight consultant with 8 years experience acquired in Europe, Africa and Asia. He started his career as an insight specialist with Millward Brown and then joined Added Value UK in 2005.

Aliza Pollack has been appointed Vice President Qualitative. Her responsibilities will include leading the Qualitative practice in Los Angeles, shaping the design and management of consumer insight engagements and pioneering fresh, new approaches that inspire action within innovation, positioning, communication development and cultural insight/trend projects.

Prior to joining Added Value, Pollack successfully ran her own practice for many years, consulting directly to a wide cross-section of multi-national clients including Levi’s, Marriott Hotels International, Microsoft, Mars, Nike, Nissan and P&G, and gained qualitative and strategy experience with The Qualitative Research Centre, Hallam Hopper and Leo Burnett.

Bryony Ranford, Executive Vice President, North America, expressed her delight at the appointments, saying, “All three bring strong strategic experience to our growing team and a great mix of skills. Our clients today demand fresh insight and thinking as well as clear implications and foresight about what’s coming next. Aliza, Steve Diller and Steve Rowe are creative and skilled marketing leaders who bring that in spades. We’re really excited to welcome them to the team.”

Diller, Rowe and Pollack will all be based in Added Value’s Los Angeles office. Full bios and photos are available online at

About Added Value
Added Value, www.added-value.comprovides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. They help solve clients' central marketing questions about market, equity, positioning, innovation and communications.

Many clients are Fortune 500 companies, such as AT&T, Microsoft, Ford, HSBC, Allianz, and P&G, but they work with start-ups and challenger brands too.

The company has 22 offices in 14 countries, yet their experience spreads across 150 markets worldwide and across all industry sectors.

Added Value operates under the business names Added Value, Icon Added Value, Oracle Added Value, Cheskin Added Value, AV-Stratosfera and Added Value Saffron Hill.

Added Value is now one of the largest operations within WPP's Kantar division, a wholly-owned subsidiary of WPP plc. WPP is the world leader in marketing communications services, employing 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit  

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