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Visible Technologies aim to help enterprises achieve social business success

20 May, 2010

Regional Seminars Bring Together Industry Experts to Help Marketers Leverage Online Conversations to Grow their Brands and Strengthen Customer Relationships

BELLEVUE, WA., – Visible Technologies, a leading provider of social media monitoring and engagement solutions, today announced it will host a series of one-day breakfast seminars in cities across the United States. The road show series, titled, “Achieving Enterprise Social Media Readiness and ROI,” brings together enterprise 2.0 thought leaders to provide insights on how companies can leverage social media conversations to positively shift brand perception, increase sales and strengthen customer relationships. Visible Technologies will also present its social media ROI calculator to help brands effectively achieve and measure success with social investments.

“Social media has exploded in recent years and many brands are realizing that this channel is now business critical for many parts of their organization. While taking the initial ‘plunge’ into social is not difficult, enterprise adoption, success and ROI calculation can only be achieved with proper planning, deployment, and measurement,” explained Blake Cahill, SVP of marketing for Visible Technologies. “These events present a strong opportunity for brands to learn from fellow marketers and hear from leading experts on best practices and ways to more effectively measure social media success.”

The road show kicks off in Los Angeles on June 2, 2010 and will be followed by stops in San Francisco, New York, Chicago and Atlanta. Attendees will gain insights on:
• How to determine your company’s social media readiness and maturity;
• Total cost of social media ownership and what resource, technology, and service costs should you consider when investing in social and deploying it across your organization;
• Best practices for evaluating and improving existing social monitoring and engagement processes and tools;
• What specific ROI calculations and KPIs are needed to effectively measure and assess the return social channels deliver; and
• Success stories of how corporations like Microsoft, XEROX and DIRECTV are achieving measurable ROI.

“Understanding social media and being prepared is fundamental to social business success,” said Esteban Kolsky, principal and founder of ThinkJar LLC and former Gartner Research director. “Marketers that leverage the Social Media Maturity Model can identify organizational best practices and behaviors and build a roadmap of recommendations to help socialize their enterprise and achieve ROI.”

WHAT: Road Show –“Achieving Enterprise Social Media Readiness and ROI”

WHEN: Breakfast seminars to take place between 7:30 a.m. – 11:00 a.m. at the following locations:
• W Hotel, Los Angeles, June 2
• W Hotel, San Francisco, June 3
• W Hotel Union Sq., New York, June 17
• Hotel Palomar, Chicago, June 22
• Hotel Palomar, Atlanta, June 23

WHERE: To register and see full schedule/specific locations, please visit  

WHO: Visible Technologies will be joined by industry pundits and leading brands at each city location. Presenters include:
• Blake Cahill, SVP of marketing, Visible Technologies
• Esteban Kolsky, principal and founder of ThinkJar LLC and former Gartner Research director

About Visible Technologies
Visible Technologies helps companies like Microsoft, Autodesk and Xerox listen and learn what consumers are saying about them online to engage in the right conversations with the right influencers at the right time, and enables individuals to manage and protect their online reputations. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. For more information, go to, or follow the blog at  

truCAST is a trademark of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.

Press Contacts
Blake Cahill for Visible Technologies

Suzi Owens for Blanc & Otus

Acrobat Document visibletechnologies_pressrelease_seminars_may10_gu.pdf

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