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KnowledgeBase Marketing CEO Gary Laben named Direct Marketer of the Year

20 May, 2010

AKRON, OHIO – Gary S. Laben, chief executive officer (CEO) of KnowledgeBase Marketing, will be honored with the Direct Marketer of the Year Award at Interaction 2010. Laben is also serving as the keynote speaker for the event, which will be hosted by the Taylor Institute for Direct Marketing at The University of Akron on May 25. Laben’s presentation will begin at noon.

As CEO of KnowledgeBase Marketing, the data services arm of Wunderman, Laben is widely recognized not only for his extensive information management and marketing experience but also for his expertise in building unified management teams following acquisitions and mergers. A 20-year veteran of the information marketing industry, Laben has long been involved in the growth of successful direct marketing companies. Today, Laben’s vision of enabling clients to turn customer data into a strategic asset is becoming a reality on a global scale as he continues to expand the company’s footprint and services through organic growth and acquisition. He is also the chair of the Direct Marketing Educational Foundation and sits on the board of the Direct Marketing Association.

“Gary Laben exemplifies everything that we look for in a Direct Marketer of the Year,” said Taylor Institute Director, Dr. Dale Lewison. “He has dedicated his career to advancing the direct marketing industry through harnessing the power of customer information and utilizing it to improve marketing efforts and create better customer experiences. Mr. Laben has been a driving force behind many of the concepts we are teaching our students here at the Taylor Institute, and we are thrilled to be able to honor him with this award.”

Since 2005, the Direct Marketer of the Year Award has honored practitioners who have had a dramatic impact on the direct marketing industry and have epitomized only the best direct marketing practices in regards to the work they produce and the ethical standards to which they adhere. Past winners have included John Costello of Dunkin Donuts Corp., Lester Wunderman of Wunderman, Jeff Hayzlett of Eastman Kodak and Christa Carone of Xerox.

For more information contact:
Matt Feltrup

About KnowledgeBase Marketing
KnowledgeBase Marketing, a Wunderman company, is the global leader in knowledge-based marketing solutions, which enable clients to engage more effectively with customers and prospects. Its custom marketing solutions create a powerful marketing infrastructure that transforms a client’s marketing activities and measurably improves ROI. KnowledgeBase Marketing’s comprehensive world-class suite of marketing solutions includes strategic consulting, database, analytics, program management and data. KnowledgeBase Marketing works with the Taylor Institute for Direct Marketing to provide the University of Akron’s marketing students with access to KnowledgeBase Marketing software so students can gain valuable experience and skills in the data-driven marketing field.

About Wunderman
Wunderman is the original architect of response-driven marketing, an estimated trillion dollar global industry. Today, with 50+ years of innovation, creativity, and insight, Wunderman stands as the first name in advertising that delivers measurable results. Throughout its network of 130+ offices in 55+ countries and 15+ specialized companies, Wunderman speaks the customer's language -- whatever the dialect -- at the right time, creating profitable conversations that build brands and generate sales. Wunderman, part of Young & Rubicam Brands, is a member of WPP (NASDAQ:WPPGY - News).

About Interaction 2010
Interaction is an annual event hosting the country’s brightest direct marketing minds and presenting the latest in direct marketing, neuro-marketing, and social media. This year’s conference will focus specifically on utilizing data to develop knowledge-based marketing programs, and how to differentiate between individual behaviors and use knowledge to personalize specific offers. The event is hosted by The University of Akron’s Taylor Institute for Direct Marketing, which was founded in 2004 by Gary Taylor, Founder and Chairman of InfoCision Management Corporation.

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