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Tencent awards’s Shanghai Expo assignment to Ogilvy PR

19 May, 2010

Marks Tencent’s first collaboration with an international PR agency

BEIJING — Tencent Holdings Ltd (SEHK 700) has appointed Ogilvy Public Relations Worldwide/Beijing to provide public relations support to, China’s largest web portal. is a business unit of Tencent which is a senior sponsor of the Shanghai World Expo in the internet services category. After a competitive pitch involving four other international PR agencies, Ogilvy PR was awarded the assignment which will encompass both brand and product PR for the business unit.

As China’s top web portal by number of visitors, integrates Tencent’s various platforms including its online portal, QQ instant messenger platform and social media communities to offer enriched news content to Chinese users. The company will also leverage its Shanghai Expo sponsorship to demonstrate the value of its integrated “one stop shop for online lifestyles” platform to China’s 404 million web users (China Internet Network Information Center).

“We aim to be China’s most influential internet portal – no small task,” said Isabel Liu, VP, General Manager of Tencent’s Public Relations department. “This requires a very strong strategic team and that’s what we saw in Ogilvy’s pitch. Their passion for Tencent’s Shanghai Expo sponsorship, deep knowledge of the online portal space and extensive experience working with internet companies and Expo sponsors makes them the ideal agency to lead this important assignment.”

Ogilvy PR will be responsible for developing the overall communication strategy and managing all Shanghai Expo media communications until the end of 2010.

“The scale of popularity of the QQ portal is absolutely enormous. Their products, resources and support for the Shanghai Expo are unique and very impressive. We are honored to work with them to engage more media so that more people can learn about the benefits that can offer and have a better understanding of their Expo contribution,” said CP Yang, Managing Partner, Ogilvy PR/Beijing.

“With the country focused on the Shanghai Expo this is an incredibly exciting time and the
ideal opportunity to help demonstrate their leadership and influence among urban professionals and explore more cooperation possibilities with leading companies and organizations,” added Ogilvy PR’s Yang.

For further information, please contact:
Sarah Guldin
Senior Manager, Corporate Communications  
Tel: (8610) 8520 6552
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide ( is an integrated global marketing communications firm, with offices in more than 70 cities around the world. We blend proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its 360 degree digital influence, consumer marketing, corporate, healthcare, technology, public affairs and social marketing practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is a WPP company (NASDAQ: WPPGY, one of the world's largest communications services organizations.

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