Millward Brown to extend African network with opening of West African hub

19 May, 2010


NEW YORK — Millward Brown announced today that it will be opening a West African hub office in Accra, Ghana in June 2010. The West Africa business will be a joint venture between Millward Brown, and Scangroup Limited, the leading sub-Saharan African marketing business, and Millward Brown’s existing joint-venture partner in East and Central Africa.

Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions -- both qualitative and quantitative - Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries and is part of Kantar, WPP's insight, information and consultancy group.

Millward Brown has seen significant growth across the African continent in recent years, with a fast-growing presence in East and Central Africa, and the West African hub is a continuation of the successful partnership with Scangroup. Millward Brown also has a long-established presence in South Africa which will continue to serve South African-based clients.

Millward Brown West Africa will be headed up by Soumya Saklani as Managing Director, reporting to Tim Smyth, Managing Director of Millward Brown East, Central and West Africa. Mr Saklani is a research executive with 15+ years research experience in Asia and Africa and has previously worked with Millward Brown in Asia on two different occasions in different countries. He brings a wealth of knowledge of consumers in emerging markets and intimate understanding of how Millward Brown can add value to the decision making process of its clients.

Bharat Thakrar, Chief Executive, Scangroup Limited commented, “The desire of Millward Brown’s Africa-based clients to have useful and timely delivery of consumer knowledge, insights and advice that help them with their business decision making is extremely strong despite challenging market conditions of recent years. The confidence that our clients have placed in the ability of our people and our research solutions has led to strong growth for Millward Brown’s East Africa business over the past two years. We are now extending our partnership with clients by opening a West Africa client service hub in Accra in April so that our clients can receive best in class service right across the African continent.”

Tim Smyth said, “The success and growth of Millward Brown’s sub-Saharan business over the last two years means that establishing a regional hub office in Accra has become essential so that we can provide better on-the-ground support to our growing client base in West Africa. From day one we will be working with some of the most well-known brands operating in the region, and this gives us a very solid platform from which to grow our business and service offering in the region.”


For enquires about Millward Brown’s Global Network:
Miquet Humphryes,
Global Communications and Marketing Manager
t. +44 1926 826179
miquet.humphryes@uk.millwardbrown.com  

About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments) and Dynamic Logic (the world leader in digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

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