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Bindu Sethi promoted to Grey Asia Pacific Chief Strategy Planning Officer

13 May, 2010

SINGAPORE — Bindu Sethi, Grey India’s National Planning Director, has been promoted to the role of Grey Asia Pacific’s Chief Strategy Planning Officer.

The appointment is with immediate effect and will see Sethi assume one of the most pivotal leadership roles at Grey Asia Pacific. She will work closely with Planning and Creative Directors at local and regional levels to help lift the bar in strategic planning and thought leadership across the Grey network in Asia Pacific.

She will report directly to Nirvik Singh, Grey Group Asia Pacific’s Chairman & CEO.

Sethi joined Grey India a year ago after a brilliant career spanning two decades. A career start with the Indian Market Research Bureau (IMRB) gave her a strong grounding in market research, following which she moved to strategy planning with JWT where she rose to the position of Senior Vice President & National Planning Director. She then joined Hindustan Lever Limited (Unilever) as General Marketing Manager – Innovation on their hair care business.

During the course of her career, Sethi contributed to shaping brands such as Horlicks, Boost, Maggi, Sunrise, Reebok, Pizza Hut, Pears, Red Label, Sunsilk, Clinic Plus and All Clear. To add, she developed thinking on how consumers consume communications and what marketers can do to break the consumption and trial barrier. Her new thinking on how to change rural behaviour, and the role of communications in the adoption of new health practices amongst rural and suburban populations, led to the creation of JWT’s social communications division Thompson Social.

Sethi said, "With the changing communications space in today’s market, a successful strategy needs to take on board not just how consumers engage with brands but also the most creative space for this engagement. We at Grey would like to explore ideas and thinking to raise the level and quality of consumer engagement in this new environment and actually get consumers to create communication for the brands they use and love."
Commenting on the appointment, Singh said: “Over the past year, Bindu has built a quality planning department as well as raised the decibel on brand strategy and thinking at Grey India. With her trademark passion, dynamism and creativity, I’m positive of reaching closer to our goal of becoming the most “Famously Effective” agency network in the region.”

About Grey Group
Grey Group ranks among the largest global marketing communications companies and its total offering includes Grey (advertising) and G2 (brand activation). Its parent company is WPP. “Famously Effective since 1917”, Grey Group serves a blue chip client roster of many of the world’s best known companies. Grey Group is represented in 96 countries, with 432 offices operating in 154 cities. In the Asia Pacific region, Grey Group covers 30 cities in 17 countries. More information about Grey Group Asia Pacific is available at  

Media Contact
Melissa Loh
Manager, Corporate Communications
Grey Group Asia Pacific
Direct Line: +65 6511 7611

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