Hill & Knowlton wins brief from Crocs Europe BV
11 May, 2010
Crocs Europe BV has recently appointed Hill & Knowlton (H&K) as its retained communications agency across a large number of countries in Europe.
H&K will work with a central team led from Amsterdam, as well as sector specialists from European offices, including Austria, Denmark, France, Germany, Ireland, Norway, Sweden and the UK after winning the competitive pitch.
H&K have been tasked to develop Crocs into a leading global footwear brand through the implementation of a communications strategy to manage brand positioning, sales support, product launches and corporate communications for Crocs in Europe.
“Bringing on board this leading PR agency fits within our overall goal to improve and grow the Crocs brand across the board,” Comments Robin Akeroyd, Managing Director of Crocs Europe. “This comes after a period that has seen some amazing but also some turbulent growth. 2010 is the right time for us to take Crocs to the next level as it has strong emotional impact around the world.”
Leading the UK account, Associate Director, Claire Holden comments: “Crocs is a brand with huge awareness, and our aim is to now communicate the values behind that brand. There’s a great, exciting story to tell, both on a company and product level; Crocs is far more than just the bright classic clog that so many people associate with the brand. Personally, it was so interesting to discover the full range, comprised of diverse lines and compelling collection stories – and I now look forward to communicating this to consumers and encouraging others to go on a similar journey.”
The central H&K account team will be led from Amsterdam by Tanno Massar, a former Unilever communications executive. Other central team members are Jeroen van Seeters, senior consultant Charlotte de la Rambelje, account executive Ivana Perkovic and Hill & Knowlton London-based fashion and lifestyle expert Claire Holden.For further information contact:
Managing Director, Business Development
Hill & Knowlton
Tel: +44 (0)20 7 413 3000
Associate Director, Retail
Hill & Knowlton
Tel: +44 (0)20 7 413 3000 About Hill & Knowlton
Hill & Knowlton (www.hillandknowlton.co.uk
) is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 71 offices in 43 countries, as well as an extensive associate network. The agency is part of WPP (NASDAQ: WPPGY, www.wpp.com
), one of the world’s largest communications services groups. About Crocs Europe BV
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet. Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.eu
for additional information.