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Burson-Marsteller entrusted with prestigious Australian awards

31 March, 2010

SYDNEY — Burson-Marsteller Australia (B-M) today announced it has been appointed by Trust Company Ltd. (Trust) to provide public relations support for both its philanthropic and corporate activity.

B-M will be responsible for the promotional and public relations aspects of several major awards and scholarships of which Trust is trustee. These include the well known and prestigious Miles Franklin Literary Award, the Portia Geach Memorial Award and the Marten Bequest Travelling Scholarships. B-M’s extensive experience in event management, media relations and stakeholder management services will serve a vital role in assisting Trust with the management of these esteemed Australian awards.

“It is fantastic that Trust, an Australian company with such prestige and legacy has chosen to work with B-M,” said Brian West, Market Leader, B-M Australia. “The awards, for which Trust has studiously served as trustee, reflect the unique character and creativity of Australia. We will leverage our connections and engagement with the local Australian arts and literary community to deliver creative promotional campaigns to further promote the legacy of these awards.”

B-M will also provide corporate PR services to Trust during an exciting period of development. Our global experience in strategic planning and counsel will play an important part in Trust’s corporate rebranding over the coming months. We will also provide strategic counsel across various communications functions in the business, and support investor relations activity and general media relations for Trust’s results and Annual General Meeting.

About Trust Company Limited
Trust Company Limited is one of Australia’s longest serving financial services companies with 125 years of experience.

The Company provides a wide range of financial services including:

• Personal Services offering Wealth Transfer Planning, Trust Lifestyle Care, Health & Personal Injury services, Funds Management, Financial Planning, Estates & Trusts administration and Philanthropy services to intermediaries and the wider retail market

• Corporate Services offering Property & Infrastructure Custody, Responsible Entity services,
Superannuation Compliance & Trustee services, Structured Finance Trustee services and REIT Trustee services to institutions Trust has offices in Sydney, Melbourne, Brisbane, Townsville and Singapore, with over 240 employees and a market capitalisation of approximately $200 million.

About the Awards
Trust is trustee for the Miles Franklin Literary Fund. It was established in 1954 with a bequest from ‘My Brilliant Career’ author Stella Miles Franklin. Celebrating Australian character and creativity, the Award was established to support authors for the advancement, improvement and betterment of Australian literature. For female artists, The Portia Geach Memorial Award is for the best portraits painted from life of some man or woman distinguished in Art, Letters or the Sciences. The Marten Bequest Travelling Scholarships are intended to augment a scholar’s cultural education by study, maintenance or travel either in Australia or overseas under a variety of art, music and performance categories.

About Burson-Marsteller
Burson-Marsteller (, established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 44
affiliate offices, together operating in 58 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.

For more information, please contact:
Brian West
Market Leader, Australia
Burson-Marsteller Australia
Tel: +61 2 9928 1500

For further information visit our website: or follow: @BMaustralia.

Acrobat Document bursonmarsteller_pressrelease_trust_mar10_guidf562.pdf

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