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Jon Kaiser named new Digital Director of Maxus North America

30 March, 2010

NEW YORK — Jon Kaiser, a media agency executive with extensive experience in digital communications, today was named Digital Director for Maxus North America, the fast-growing GroupM media and marketing services agency.

The announcement was made by Maxus North America CEO Louis Jones, who said Kaiser will oversee all the agency’s digital communications offerings in the U.S. and Canada.

Kaiser’s responsibilities include developing and articulating the agency’s digital communications vision to clients and prospects, as well as directing the integration of digital capabilities with other agency services. He will also play a key role in creating and implementing new strategies and services for Maxus overall. Kaiser will be based in New York and will report to Jones. His appointment is effective immediately.

Maxus is one of four global WPP media and marketing agency networks within GroupM, along with MEC, MediaCom, and Mindshare.

"We are excited and fortunate to have someone of Jon's background and experience leading the digital direction of Maxus in North America,” said Jones. “He brings a wide range of digital and off-line experience to our organization as we push the envelope to deliver a truly integrated communications offering to our clients."

In his most recent agency post, Kaiser served as VP, Director of Connection Planning at GreySF in San Francisco where he oversaw an integrated planning team. Earlier in his career, he held senior management positions with agencies including Digitas, Modem Media, and Young & Rubicam in New York, where he built the agency's first dedicated digital media team in 1998.

During his career Kaiser also has worked with a wide range of multinational marketers and leading Fortune100/500 clients, including Microsoft, HP, Sony (Consumer Electronics), United Airlines, Dr Pepper/7UP, U.S. Army, Accenture, Symantec, Michelin, Oracle, SanDisk, and Warner Bros., among others.

“I’m excited about joining Maxus, especially at a time when the agency is experiencing such tremendous growth,” said Kaiser. “I’m impressed with the entire team that Louis and his colleagues have assembled, and I look forward to making a significant contribution in the near future.”

A photo of Jon Kaiser is available on request.

Maxus is a global communications consultancy that helps marketers build profitable relationships between consumers and their brands. We combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a new model powered by creative media thinking and sophisticated, real-time customer data. Our services include communications strategy, digital marketing, direct response media, database management and media planning and buying. We have more than 1,000 people in 40 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies. GroupM's scale creates access to the best media opportunities at the best prices.

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

John Wolfe
Office: 212-297-7160
Cell: 914-659-8663

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