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24/7 Real Media and Maxifier announce Open AdStream® Optimization

23 March, 2010

Open AdStream Optimization Powered by Maxifier Improves Web Publishers’ Ability to Prioritize and Enhance Campaign Performance

NEW YORK — 24/7 Real Media, Inc., the leading global digital marketing company, today announced Open AdStream® Optimization powered by Maxifier. This unique technology provides Open AdStream users with heightened capabilities to increase revenue and prioritize online advertising campaigns. This technology allows publishers to seamlessly leverage Maxifier’s technology through Open AdStream, improving efficiency and providing actionable insight in order to drive more profitable campaigns.

Publishers using Open AdStream, 24/7 Real Media’s renowned ad management platform for the targeting and delivery of multi-channel digital advertising, can now maximize their overall inventory performance by managing all campaigns simultaneously or improving the performance of a particular campaign, taking into consideration placement, targeting, and creative levels. This solution gives publishers more visibility into their data and control over inventory performance, helping to improve in-house monetization and trafficker efficiency.

Maxifier has a proven track record of improving customer retention for publishers and ad networks by providing increased performance on CPM campaigns and overall inventory yield by optimizing campaigns based on revenue. These advancements enable publishers to experience a significant return on inventory.

“Integrating Maxifier into 24/7 Real Media’s Open AdStream provides a new level of performance visibility across the network and each campaign alike; and, of course, to our digital advertising business in general,” said Ed Couchman, Commercial Controller, Future & Digital Advertising, Channel 4. “There is no doubt it provides uplift in click performance, revenues, on-time delivery, and ultimately a better advertiser experience that guarantees repeat business and wins us new business.”

Open AdStream Optimization powered by Maxifier makes ad operations more intuitive through visibility into the performance details across all campaigns and forecasts of results from planned adjustments. Publishers are able to deliver more campaigns on time and with an even distribution of impressions over the course of each campaign. Publishers can also create their own measurement parameters that align with their business goals, factoring in the overall budget, CPM and eCPM, as well as agency and advertiser criteria, in order to prioritize their campaigns. This makes click-through rates, on-time delivery, and revenue easier to assess and optimize against.

“24/7 Real Media’s partnership with Maxifier creates a great synergy between two powerful technologies for publishers looking to maximize inventory performance,” said Frank Lee, Chairman and CEO of Maxifier. “The knowledge and control that Open AdStream users will gain from having visibility into performance across all campaigns will enable them to optimize results and increase value across their inventory.”

“Publishers need the most advanced tools to drive revenue by managing individual campaigns in tandem with the entire campaign portfolio across all of their Web sites. The level of visibility and control that this integration between Open AdStream and Maxifier provides will greatly enhance and prioritize their decision-making capabilities,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media. “This furthers our objective of providing customers with the most innovative technology so they can yield the most revenue from their Web properties.”

For more information on 24/7 Real Media, visit  

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit  
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to:
About Maxifier
Maxifier is a leading optimisation technology for publishers and ad-networks. Maxifier increases on-line advertising revenues by significantly increasing ad-performance (click though rates, yield etc) and on-time delivery. It uses advanced proprietary technology to optimize every campaign simultaneously with sensitivity to the impact of each campaign’s optimization on every other campaign. Maxifier is a wholly owned division of Magenta Corporation, a UK based company and forms part of the Eurovestech (EVT) portfolio of companies, world leaders in optimisation technology.
For more information on Maxifier please visit  

Press Contacts
Mike Manning
Cohn & Wolfe for 24/7 Real Media Maxifier

Frank Lee
+44 1753 272302  

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